Huntington Bancshares vs Ameriprise Financial
Side-by-side comparison of AI visibility scores, market position, and capabilities
Columbus OH Midwest super-regional bank (NASDAQ: HBAN) ~$7.4B FY2024 revenue; 11-state footprint, auto dealer floorplan specialist, $200B+ assets, Fair Play Banking competing with Fifth Third and KeyCorp.
About
Huntington Bancshares Incorporated is a Columbus, Ohio-based regional bank holding company — publicly traded on the NASDAQ (NASDAQ: HBAN) as an S&P 500 Financials component — providing commercial and consumer banking, mortgage, auto finance, equipment finance, and wealth management services to customers across an 11-state Midwest footprint including Ohio, Michigan, Indiana, Pennsylvania, Kentucky, West Virginia, Colorado, Minnesota, Illinois, Wisconsin, and Wisconsin through approximately 19,000 employees. In fiscal year 2024, Huntington reported net revenues of approximately $7.4 billion and net income of approximately $1.7 billion, as the regional bank benefited from balance sheet repositioning — managing the interest rate sensitivity of its loan and deposit portfolios through the Federal Reserve's 2024 rate cutting cycle — while growing commercial loan originations in its expanded Midwest and Southeast US footprint. CEO Steve Steinour has led Huntington's decade-long expansion from a pure Ohio bank into a 11-state Midwest super-regional through the acquisitions of TCF Financial (Michigan, Minnesota — $6B acquisition in 2021) and Capstone Partners (investment banking boutique), creating a bank with $200+ billion in total assets that competes for middle market and small business banking in the auto industry supply chain, healthcare, government, and technology sectors concentrated in the Midwest. Huntington's "Fair Play Banking" brand positioning (pioneering 24-hour grace period on overdraft fees, Asterisk-Free Checking with no minimum balance, and small business lending commitment) differentiates Huntington from big national banks on consumer-friendly fee policies.
Wealth and asset management with $17.1B FY2024 revenue; 10,000 advisors; Columbia Threadneedle $700B+ AUM; CEO Jim Cracchiolo 20-year tenure; 80%+ earnings returned to shareholders.
About
Ameriprise Financial is a leading wealth management and asset management company, founded in 1894 as Investors Syndicate within American Express and spun off as an independent public company in 2005, headquartered in Minneapolis, Minnesota and trading on NYSE (AMP). For FY2024, Ameriprise generated approximately $17.1 billion in total revenues under CEO Jim Cracchiolo, who has led the company since its 2005 IPO and transformed it from a diversified financial services company into a focused wealth and asset management powerhouse. The company serves approximately 2 million individual, business, and institutional clients through its network of approximately 10,000 financial advisors and through Columbia Threadneedle Investments, its global asset management subsidiary managing over $700 billion in assets.
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