Hertz vs Toast POS
Side-by-side comparison of AI visibility scores, market position, and capabilities
Hertz (NYSE: HTZ) with $8.5B revenue 2024; 2,000+ locations; sold Tesla fleet in 2024 and restructured EV strategy; #3 US car rental brand competing against Enterprise and Avis Budget while managing bankruptcy recovery and operational improvement after 2021 emergence.
About
Hertz is one of the world's most recognized vehicle rental brands, founded in 1918 in Chicago and headquartered in Estero, Florida. The company pioneered the car rental industry, building a global network of airport and urban rental locations that became synonymous with business travel mobility. After emerging from bankruptcy in 2021, Hertz has focused on operational restructuring, fleet optimization, and a renewed emphasis on technology and customer experience to compete in a consolidating rental car market dominated by Enterprise and Avis Budget.\n\nHertz operates through its flagship Hertz brand alongside Dollar and Thrifty, covering value and premium segments across 2,000+ locations in North America, Europe, and internationally. The company made a high-profile bet on electric vehicles, amassing one of the largest EV rental fleets in the US, but reversed course in 2024 by selling a significant portion of its Tesla fleet after high repair costs and depreciation eroded EV economics. The strategic retreat highlighted the challenges of fleet electrification at scale and prompted a management overhaul.\n\nHertz generated $8.5B in revenue in 2024 and continues to hold the third-largest position in the US car rental market. The company faces a complex turnaround: rebuilding profitability after the EV reversal, managing fleet costs in a normalized used-car market, and investing in digital and loyalty capabilities to compete with larger rivals. Hertz's brand strength, global footprint, and airport location network remain durable assets as management executes its restructuring plan.
Q3 2025 $1.63B revenue (+25.1% YoY); 156K locations powered globally; $2.0B+ ARR (+30% YoY); $159.1B GPV FY2024 (+26% YoY); 97.36% customers from US; restaurant POS leader
About
Toast was founded in 2011 in Boston with the mission of building an all-in-one technology platform purpose-built for the restaurant industry. Unlike generic point-of-sale vendors that adapted retail software for food service, Toast designed its hardware, software, and payments stack from the ground up around restaurant workflows — table management, kitchen display systems, online ordering, payroll, and inventory unified in a single cloud platform.\n\nToast's product suite covers the full restaurant operating stack: POS terminals and handheld order devices, kitchen display screens, Toast Go handhelds for tableside payments, online ordering and delivery integrations, catering management, payroll and scheduling, and xtraCHEF for back-of-house food cost analytics. The platform serves independent restaurants, multi-location chains, quick-service concepts, and enterprise groups. Its open API allows integrations with hundreds of third-party tools, and the Toast for Enterprise tier serves national brands with centralized menu and reporting management.\n\nAs of Q3 2025, Toast reported $1.63 billion in quarterly revenue, up 25.1% year-over-year, with annualized recurring revenue exceeding $2 billion and gross payment volume of $159.1 billion for fiscal 2024. The company serves more than 156,000 restaurant locations globally and trades on the NYSE under the ticker TOST. Toast's vertical focus and deep restaurant-specific functionality give it a durable competitive moat against horizontal POS vendors.
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