Grow Therapy vs Rula
Side-by-side comparison of AI visibility scores, market position, and capabilities
Raised $150M Series D (Mar 2026) led by TCV and Goldman Sachs Alternatives. $1B+ annualized revenue. 7M visits in 2025. 26K providers, 220M covered lives.
About
Grow Therapy is the largest insurance-covered mental health provider marketplace in the US, connecting 26,000 therapists and psychiatrists with patients across 220 million covered lives. The company raised $150 million in Series D financing in March 2026 led by TCV and Goldman Sachs Alternatives after crossing $1 billion in annualized revenue — rare proof of genuine unit economics in behavioral health, which has historically struggled to achieve profitability at scale.
Mental health marketplace connecting patients with in-network therapists and psychiatrists, Los Angeles CA, raised $65M+. Insurance-covered access in all 50 states.
About
Rula is a Los Angeles, California-based mental health marketplace founded in 2019 that connects patients with in-network licensed therapists and psychiatrists through an online directory and matching platform. The company has raised over $65 million and has built insurance coverage across all 50 US states, making it one of the broadest-access in-network therapy platforms in the country. Rula handles provider credentialing, insurance contracting, billing, and claims processing on behalf of its network clinicians.\n\nRula's marketplace allows patients to search for therapists and psychiatrists by specialty, insurance, location, language, and availability, with real-time availability shown and direct booking enabled. The platform is designed to reduce the common friction points in finding in-network mental health care: lengthy wait times, confusing insurance directory inaccuracies, and billing surprises. Rula verifies insurance eligibility before the first appointment and provides upfront cost estimates so patients know their expected out-of-pocket responsibility.\n\nThe company has focused heavily on therapist experience and provider satisfaction, offering competitive reimbursement rates, automated billing, flexible scheduling, and dedicated support to attract and retain high-quality clinicians. Rula competes with Headway, Alma, and Grow Therapy in the therapist marketplace and infrastructure segment. With its 50-state insurance footprint and consumer-friendly search experience, Rula is positioned as an accessible alternative to the fragmented and often outdated directories maintained by health plans.
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