Grow Therapy vs BetterHelp

Side-by-side comparison of AI visibility scores, market position, and capabilities

BetterHelp leads in AI visibility (86 vs 68)
Grow Therapy logo

Grow Therapy

LeaderDigital Health

Mental Health Marketplace

Raised $150M Series D (Mar 2026) led by TCV and Goldman Sachs Alternatives. $1B+ annualized revenue. 7M visits in 2025. 26K providers, 220M covered lives.

AI VisibilityBeta
Overall Score
B68
Category Rank
#1 of 3
AI Consensus
87%
Trend
up
Per Platform
ChatGPT
75
Perplexity
70
Gemini
74

About

Grow Therapy is the largest insurance-covered mental health provider marketplace in the US, connecting 26,000 therapists and psychiatrists with patients across 220 million covered lives. The company raised $150 million in Series D financing in March 2026 led by TCV and Goldman Sachs Alternatives after crossing $1 billion in annualized revenue — rare proof of genuine unit economics in behavioral health, which has historically struggled to achieve profitability at scale.

Full profile
BetterHelp logo

BetterHelp

LeaderMental Health Tech

Online Therapy Platform

World's largest online therapy platform, 30,000+ licensed therapists, Sunnyvale CA, owned by Teladoc Health. Consumer-focused text, phone, and video therapy.

AI VisibilityBeta
Overall Score
A86
Category Rank
#1 of 3
AI Consensus
57%
Trend
up
Per Platform
ChatGPT
80
Perplexity
85
Gemini
91

About

BetterHelp is a Sunnyvale, California-based online therapy platform founded in 2013 and acquired by Teladoc Health in 2015. The platform is the world's largest online therapy service, with more than 30,000 licensed therapists and counselors available to members across the United States and internationally. BetterHelp is a direct-to-consumer service, allowing individuals to sign up, complete a brief matching questionnaire, and be paired with a therapist within days.\n\nMembers communicate with their therapist through multiple formats including text messaging, live chat, phone calls, and video sessions, offering a level of flexibility and asynchronous access that traditional therapy cannot match. Subscriptions are priced on a weekly or monthly basis with financial assistance available for lower-income members. BetterHelp has heavily invested in consumer brand awareness through podcast advertising and influencer partnerships, making it one of the most recognized names in consumer mental health.\n\nBetterHelp operates as part of Teladoc Health's mental health division alongside Teladoc's other behavioral health offerings, and the parent company's scale provides infrastructure and insurance relationship advantages. Despite facing regulatory scrutiny and advertiser criticism around messaging practices in 2022–2023, BetterHelp remains the dominant player in direct-to-consumer online therapy by volume of active clients and therapist network size.

Full profile

AI Visibility Head-to-Head

68
Overall Score
86
#1
Category Rank
#1
87
AI Consensus
57
up
Trend
up
75
ChatGPT
80
70
Perplexity
85
74
Gemini
91
71
Claude
95
72
Grok
78

Key Details

Category
Mental Health Marketplace
Online Therapy Platform
Tier
Leader
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Grow Therapy
Mental Health Marketplace
Only BetterHelp
Online Therapy Platform

Integrations

Only Grow Therapy
BetterHelp is classified as company (part of Teladoc Health).

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