Groundfloor vs The Home Depot
Side-by-side comparison of AI visibility scores, market position, and capabilities
Real estate debt crowdfunding for non-accredited investors; $10 minimum in fractionalized loans on fix-and-flip projects; 8-15% interest on 6-18 month terms; first SEC Reg A+ debt platform.
About
Groundfloor is an Atlanta-based real estate lending and investment platform that enables non-accredited investors to participate in short-term real estate debt by investing as little as $10 in fractionalized loans on residential fix-and-flip and new construction projects. Borrowers — real estate investors and developers — receive fast bridge loans for acquisition and renovation, while retail investors earn interest rates typically ranging from 8-15% on 6-18 month loan terms. Groundfloor was the first company to receive SEC qualification under Regulation A+ to offer real estate debt investments to non-accredited investors, making it a pioneering platform in democratizing real estate credit investing. The company has originated over $1B in loans and has expanded to offer a savings account-like product (Stairs) that provides higher yields than traditional banks through its underlying real estate loan portfolio. Founded in 2013, Groundfloor has raised institutional funding and grown a retail investor base of over 200,000 users. It competes with PeerStreet and RealtyMogul in the real estate crowdfunding debt market.
Home Depot (NYSE: HD) reported $159.5B revenue FY2025 (+4.48%); 51% home improvement market share; #1 worldwide; 36.9% major appliances dollar share in Q2 2025; serves DIY and Pro contractor segments across 2,300+ stores with $100B+ annual Pro revenue.
About
The Home Depot is the world's largest home improvement retailer, founded in 1978 in Atlanta by Bernie Marcus and Arthur Blank, built on the revolutionary concept of a warehouse-format store that offered professional-grade products to DIY homeowners at contractor prices. The company's core competitive technology is its buying power and supply chain: purchasing at the scale of over 2,300 stores allows it to offer the broadest in-category selection — power tools, lumber, plumbing, electrical, flooring, appliances, garden — at prices and availability that regional hardware chains cannot match.\n\nThe Home Depot serves both DIY consumers and professional contractors (Pro customers), with the Pro segment representing a disproportionate share of revenue and growing faster than the consumer segment. The company has invested heavily in its Pro ecosystem — dedicated Pro desks, job site delivery, bulk pricing, and a Pro digital platform — as contractors increasingly use The Home Depot as a primary supply chain partner. Its major appliances business holds 36.9% dollar share as of Q2 2025, making it the dominant US appliance retailer ahead of Best Buy and Lowe's.\n\nThe Home Depot generated $159.5B in revenue in FY2025, a 4.48% increase, while holding a 51% share of the US home improvement market — a dominant position in a category large enough to make it one of the world's highest-revenue retailers. The company's 2024 acquisition of SRS Distribution for $18.3B deepened its professional roofing and exterior supply capabilities. As housing renovation spending remains elevated and the Pro contractor base grows, The Home Depot's combination of scale, supplier relationships, and Pro-focused investments continue to extend its lead over Lowe's and specialty retailers.
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