Groundfloor vs Zillow
Side-by-side comparison of AI visibility scores, market position, and capabilities
Real estate debt crowdfunding for non-accredited investors; $10 minimum in fractionalized loans on fix-and-flip projects; 8-15% interest on 6-18 month terms; first SEC Reg A+ debt platform.
About
Groundfloor is an Atlanta-based real estate lending and investment platform that enables non-accredited investors to participate in short-term real estate debt by investing as little as $10 in fractionalized loans on residential fix-and-flip and new construction projects. Borrowers — real estate investors and developers — receive fast bridge loans for acquisition and renovation, while retail investors earn interest rates typically ranging from 8-15% on 6-18 month loan terms. Groundfloor was the first company to receive SEC qualification under Regulation A+ to offer real estate debt investments to non-accredited investors, making it a pioneering platform in democratizing real estate credit investing. The company has originated over $1B in loans and has expanded to offer a savings account-like product (Stairs) that provides higher yields than traditional banks through its underlying real estate loan portfolio. Founded in 2013, Groundfloor has raised institutional funding and grown a retail investor base of over 200,000 users. It competes with PeerStreet and RealtyMogul in the real estate crowdfunding debt market.
NASDAQ: Z largest US real estate marketplace with 204M monthly users and Zestimate AI valuations at $2.2B revenue; Premier Agent program and Zillow Home Loans competing with Realtor.com and Redfin for real estate transaction share.
About
Zillow Group is a Seattle-based real estate technology company — listed on NASDAQ (NASDAQ: Z and ZG) — operating the largest US real estate marketplace with 204 million monthly unique users browsing 160+ million US property listings, home valuations (the proprietary Zestimate AI algorithm), rental listings, and mortgage services, generating $2.2 billion in revenue in fiscal year 2024 through its Premier Agent program (paying real estate agents for lead referrals from buyers and sellers searching on Zillow), Zillow Home Loans (mortgage origination), and rental marketplace revenue. Founded in 2006 by Rich Barton and Lloyd Frink (former Microsoft and Expedia executives), Zillow created the consumer real estate search category with the Zestimate home valuation tool that gave homeowners and buyers unprecedented access to estimated market values outside of broker relationships.
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