Groundfloor vs Procore
Side-by-side comparison of AI visibility scores, market position, and capabilities
Real estate debt crowdfunding for non-accredited investors; $10 minimum in fractionalized loans on fix-and-flip projects; 8-15% interest on 6-18 month terms; first SEC Reg A+ debt platform.
About
Groundfloor is an Atlanta-based real estate lending and investment platform that enables non-accredited investors to participate in short-term real estate debt by investing as little as $10 in fractionalized loans on residential fix-and-flip and new construction projects. Borrowers — real estate investors and developers — receive fast bridge loans for acquisition and renovation, while retail investors earn interest rates typically ranging from 8-15% on 6-18 month loan terms. Groundfloor was the first company to receive SEC qualification under Regulation A+ to offer real estate debt investments to non-accredited investors, making it a pioneering platform in democratizing real estate credit investing. The company has originated over $1B in loans and has expanded to offer a savings account-like product (Stairs) that provides higher yields than traditional banks through its underlying real estate loan portfolio. Founded in 2013, Groundfloor has raised institutional funding and grown a retail investor base of over 200,000 users. It competes with PeerStreet and RealtyMogul in the real estate crowdfunding debt market.
NYSE-listed (PCOR) construction management platform at $1.1B revenue serving 16,000+ customers including Turner and Skanska; competing with Autodesk Construction Cloud for global construction project management.
About
Procore Technologies is a Carpinteria, California-based construction management software platform providing general contractors, specialty contractors, and project owners with project management, quality and safety, financials, and field productivity tools — connecting every stakeholder from preconstruction through project closeout in a single cloud platform. Listed on NYSE (NYSE: PCOR), Procore was founded in 2002 by Tooey Courtemanche and generated $1.1 billion in revenue in fiscal year 2024, serving 16,000+ customers including Turner Construction, Skanska, and Clark Construction — cementing Procore as the dominant construction management platform globally.
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