GetYourGuide vs Klook
Side-by-side comparison of AI visibility scores, market position, and capabilities
Europe's leading tours and experiences OTA; profitable in 2025 with $1.2B+ revenue; record 10M experiences booked in Q3 2025; SoftBank-backed;
About
GetYourGuide is a Berlin-based online marketplace for travel experiences—tours, activities, skip-the-line tickets, and day trips—founded in 2009 by Johannes Reck and Tao Tschudi. The platform connects travelers with over 150,000 curated experiences in 200+ countries, emphasizing quality curation, instant booking confirmation, and free cancellation. GetYourGuide differentiates from competitors by working directly with operators on exclusive content and investing in supplier technology to improve availability management.\n\nGetYourGuide has built a strong brand in European markets and expanded aggressively into North America and Asia-Pacific. Its Originals by GetYourGuide program features exclusive experiences available nowhere else, including exclusive access to the Vatican at sunrise and behind-the-scenes tours at iconic landmarks. The platform's AI-powered discovery engine personalizes experience recommendations based on travel dates, interests, and past bookings.\n\nGetYourGuide became profitable for the first time in 2025, reporting over $1.2B in revenue and a record 10 million experiences booked in Q3 2025 alone. Total funding exceeds $1.1B from investors including SoftBank, Temasek, and KKR. The company is widely anticipated to pursue an IPO, with a reported valuation in excess of $2B based on recent secondary transactions.
Klook is Asia's leading travel experiences marketplace for activities, attractions, tours, and transportation in 2,500+ destinations; has served 50M+ customers; raised $1.4B+ in funding; valued at approximately $1B (unicorn);
About
Klook is a travel experiences and activities booking platform founded in 2014 by Ethan Lin, Eric Gnock Fah, and Bernie Xiong, and headquartered in Hong Kong. The company operates one of the world's largest online marketplaces for travel activities, attractions, tours, theme parks, and transportation passes — enabling travelers to discover and book experiences in over 2,500 destinations across Asia-Pacific, Europe, the Americas, and the Middle East through its website and mobile app.
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