Company Overview
About Klook
Klook is a travel experiences and activities booking platform founded in 2014 by Ethan Lin, Eric Gnock Fah, and Bernie Xiong, and headquartered in Hong Kong. The company operates one of the world's largest online marketplaces for travel activities, attractions, tours, theme parks, and transportation passes — enabling travelers to discover and book experiences in over 2,500 destinations across Asia-Pacific, Europe, the Americas, and the Middle East through its website and mobile app.
Business Model & Competitive Advantage
Klook has raised over $1.4 billion in total funding from investors including Softbank Vision Fund, Goldman Sachs, Sequoia Capital, and TCV, and has been valued at approximately $1 billion (unicorn status). The company has served more than 50 million customers and works with 100,000+ activity and experience suppliers globally. Its technology platform powers seamless booking, instant confirmation, mobile ticket redemption, and localized payment support across multiple currencies, making it particularly strong in Asian travel corridors where international booking platforms have historically underserved local supply.
Competitive Landscape 2025–2026
Klook differentiates from global competitors like Viator and GetYourGuide through its deep Asia-Pacific roots, partnerships with major Asian theme parks and transport networks, and mobile-first experience design for a predominantly mobile travel audience. The platform also powers white-label booking experiences for airlines, banks, and travel agencies through its B2B API, diversifying its revenue beyond direct-to-consumer transactions. Post-pandemic, Klook has accelerated its recovery with strong demand for experiential travel, particularly among younger Asian travelers.
Key Differentiators
Market Leader
Klook is recognized as a market leader in the Travel & Hospitality sector, demonstrating strong industry presence and customer trust.
Massive User Base
Trusted by 50M worldwide, demonstrating broad market appeal and proven reliability.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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