GetYourGuide logo

GetYourGuide

Growth

Europe's leading tours and experiences OTA; profitable in 2025 with $1.2B+ revenue; record 10M experiences booked in Q3 2025; SoftBank-backed;

Best for: Tours & Activities OTA
17
AI Score
Grade D↑ Trending
AI Visibility Score (Beta)
Travel & HospitalityTours & Activities OTAWebsiteUpdated April 2026

Brand Intelligence Graph

Competes with
Capabilities
Tours & Activities OTA

Company Overview

About GetYourGuide

GetYourGuide is a Berlin-based online marketplace for travel experiences—tours, activities, skip-the-line tickets, and day trips—founded in 2009 by Johannes Reck and Tao Tschudi. The platform connects travelers with over 150,000 curated experiences in 200+ countries, emphasizing quality curation, instant booking confirmation, and free cancellation. GetYourGuide differentiates from competitors by working directly with operators on exclusive content and investing in supplier technology to improve availability management.

Business Model & Competitive Advantage

GetYourGuide has built a strong brand in European markets and expanded aggressively into North America and Asia-Pacific. Its Originals by GetYourGuide program features exclusive experiences available nowhere else, including exclusive access to the Vatican at sunrise and behind-the-scenes tours at iconic landmarks. The platform's AI-powered discovery engine personalizes experience recommendations based on travel dates, interests, and past bookings.

Competitive Landscape 2025–2026

GetYourGuide became profitable for the first time in 2025, reporting over $1.2B in revenue and a record 10 million experiences booked in Q3 2025 alone. Total funding exceeds $1.1B from investors including SoftBank, Temasek, and KKR. The company is widely anticipated to pursue an IPO, with a reported valuation in excess of $2B based on recent secondary transactions.

Founded
2009
Revenue
$1.2B
Curated content • Fact-checked and verified

Key Differentiators

Enterprise Scale

With $1.2B in revenue, GetYourGuide operates at enterprise scale with proven market validation.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

17
↑ Trending

Based on estimated brand signals. Historical tracking coming soon.

Compare GetYourGuide with Competitors

Side-by-side AI visibility scores, platform breakdown, and market position.

For GetYourGuide

Claim This Profile

Are you from GetYourGuide? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.

Claim GetYourGuide Profile →
For competitors & analysts

Track AI Visibility in Real Time

Monitor how ChatGPT, Gemini, Perplexity, and Claude mention GetYourGuide vs competitors. Get alerts when AI recommendations shift.

Start Free Tracking →