Brand Intelligence Graph
Company Overview
About GetYourGuide
GetYourGuide is a Berlin-based online marketplace for travel experiences—tours, activities, skip-the-line tickets, and day trips—founded in 2009 by Johannes Reck and Tao Tschudi. The platform connects travelers with over 150,000 curated experiences in 200+ countries, emphasizing quality curation, instant booking confirmation, and free cancellation. GetYourGuide differentiates from competitors by working directly with operators on exclusive content and investing in supplier technology to improve availability management.
Business Model & Competitive Advantage
GetYourGuide has built a strong brand in European markets and expanded aggressively into North America and Asia-Pacific. Its Originals by GetYourGuide program features exclusive experiences available nowhere else, including exclusive access to the Vatican at sunrise and behind-the-scenes tours at iconic landmarks. The platform's AI-powered discovery engine personalizes experience recommendations based on travel dates, interests, and past bookings.
Competitive Landscape 2025–2026
GetYourGuide became profitable for the first time in 2025, reporting over $1.2B in revenue and a record 10 million experiences booked in Q3 2025 alone. Total funding exceeds $1.1B from investors including SoftBank, Temasek, and KKR. The company is widely anticipated to pursue an IPO, with a reported valuation in excess of $2B based on recent secondary transactions.
Key Differentiators
Enterprise Scale
With $1.2B in revenue, GetYourGuide operates at enterprise scale with proven market validation.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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