G2 vs Criteo
Side-by-side comparison of AI visibility scores, market position, and capabilities
G2 is the world's largest B2B software marketplace with 3M+ verified reviews and 3.5M+ monthly visitors; acquiring Gartner's Capterra, Software Advice, and GetApp in Jan 2026 to reach 200M annual software buyers globally.
About
G2 is the world's largest software marketplace and peer review platform, providing over 3 million verified reviews across more than 2,000 software categories to help businesses make informed technology purchasing decisions. Founded in 2012 and headquartered in Chicago, G2 attracts over 3.5 million monthly visitors — buyers actively researching software — making it the highest-intent audience in B2B software marketing. For software vendors, G2 provides review collection, buyer intent data, competitive intelligence, and demand generation tools that connect their products with in-market buyers at the moment of research.
Criteo is a global commerce media platform enabling retailers and brands to run performance advertising across open internet and retail media networks. Public CRTO on Nasdaq.
About
Criteo is a Paris and New York-based commerce media company publicly traded on Nasdaq under the ticker CRTO that evolved from a retargeting advertising pioneer into a broad commerce media platform connecting retail media networks, brands, and publishers across the open internet. Founded in 2005, Criteo's original product — dynamic retargeting that served personalized product ads to shoppers who had visited a retailer's website — established the company as a leader in performance advertising for e-commerce and drove its 2013 Nasdaq IPO. The company subsequently transformed its platform in response to the deprecation of third-party cookies and the rise of retail media, positioning Criteo's first-party data graph and retailer partnerships as the foundation for a privacy-compliant, commerce-intent-driven advertising ecosystem that addresses post-cookie advertising performance challenges.
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