FreeWill vs Community Brands
Side-by-side comparison of AI visibility scores, market position, and capabilities
NYC planned giving PBC (founded 2017) with $30M Series B (Bain Capital Double Impact); 1M+ estate plans and $10B+ charitable giving committed across 1,500+ nonprofits; acquired Grant Assistant AI grant writing in 2024.
About
FreeWill is a New York City-based public benefit corporation and certified B Corp — backed with $30 million in Series B funding led by Bain Capital Double Impact — providing free online estate planning tools (wills, living trusts, powers of attorney, healthcare directives) that simultaneously democratize access to legal services for individuals and unlock major gifts for nonprofit partners. Founded in 2017 at Stanford University by co-CEOs Jennifer Xia Spradling and Patrick Schmitt, FreeWill has facilitated over one million free estate plans and generated more than $10 billion in committed charitable giving for 1,500+ nonprofit partners. In 2024, FreeWill acquired Grant Assistant, an AI-powered grant proposal platform that reduces grant writing time by two-thirds — marking FreeWill's first international expansion with teams added in Washington D.C. and Lahore, Pakistan. FreeWill employs 200 people across the United States and internationally, with Spradling leading product and engineering from Seattle while Schmitt leads sales and customer success from Miami.
Association & Nonprofit Software Portfolio
Software portfolio for associations, nonprofits, and government agencies. Duluth GA. PE-backed. 30,000+ organizations across 13 product brands including YourMembership and Abila.
About
Community Brands is a private equity-backed software company headquartered in Duluth, Georgia, that operates a portfolio of over 13 software products serving associations, nonprofits, and government agencies. The company was formed through a series of acquisitions and mergers, bringing together brands including YourMembership, Abila (nonprofit accounting), Protech (Microsoft Dynamics AMS), Freestone (learning management), Crowd Wisdom (association LMS), and several others. Community Brands collectively serves more than 30,000 organizations across the association, nonprofit, and government sectors.\n\nThe Community Brands strategy is to create a comprehensive ecosystem of specialized software products rather than a single monolithic platform, allowing customers to choose purpose-built tools while benefiting from shared data standards, integrations, and marketplace connections between products. Its Community Brands Marketplace connects association software users with apps, integrations, and service providers — creating a platform-style network effect within the association software ecosystem.\n\nAs associations face pressure to demonstrate ROI to members and compete for engagement against LinkedIn and other professional networks, Community Brands' portfolio of engagement, learning, and career tools becomes increasingly strategic. The company's scale gives it R&D and integration resources that standalone AMS vendors cannot match, positioning it as a consolidator in the still-fragmented association and nonprofit technology market.
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