Feastables vs Bath & Body Works
Side-by-side comparison of AI visibility scores, market position, and capabilities
Feastables is MrBeast's (Jimmy Donaldson) chocolate and snack brand; hit $250M revenue in 2024 surpassing his YouTube channel earnings; in 30,000+ retail locations including Walmart, Target, and 7-Eleven across North America;
About
Feastables is a consumer confectionery brand founded in 2022 by Jimmy Donaldson, widely known as MrBeast — the world's most-subscribed YouTube creator. The brand initially launched with a line of chocolate bars marketed through MrBeast's social media channels, leveraging his massive audience across YouTube, Instagram, TikTok, and X. What began as a creator merchandise play rapidly evolved into a substantive consumer packaged goods (CPG) business, expanding to include peanut butter cups, hazelnut cups, chocolate-covered gummies, and a chocolate milk product. By 2024, Feastables had reached $250 million in revenue and $20 million in profit — exceeding the earnings of MrBeast's media business ($246M revenue, but with an $80M loss), making it the more profitable arm of the MrBeast enterprise.
Specialty body care retailer with $7.9B revenue; seasonal fragrance collections, Semi-Annual Sales events, and international franchise expansion after years of US focus.
About
Bath & Body Works is America's leading specialty retailer of personal care and home fragrance products — body lotions, shower gels, hand soaps, and scented candles — sold through approximately 1,800 US stores and a significant e-commerce operation. Formerly part of L Brands (alongside Victoria's Secret), Bath & Body Works became an independent public company in 2021 and is listed on the NYSE, generating approximately $7.9 billion in annual revenue. The brand occupies a sweet spot in the affordable indulgence category that proves remarkably resilient across economic cycles.
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