Feastables vs Bass Pro Shops
Side-by-side comparison of AI visibility scores, market position, and capabilities
Feastables is MrBeast's (Jimmy Donaldson) chocolate and snack brand; hit $250M revenue in 2024 surpassing his YouTube channel earnings; in 30,000+ retail locations including Walmart, Target, and 7-Eleven across North America;
About
Feastables is a consumer confectionery brand founded in 2022 by Jimmy Donaldson, widely known as MrBeast — the world's most-subscribed YouTube creator. The brand initially launched with a line of chocolate bars marketed through MrBeast's social media channels, leveraging his massive audience across YouTube, Instagram, TikTok, and X. What began as a creator merchandise play rapidly evolved into a substantive consumer packaged goods (CPG) business, expanding to include peanut butter cups, hazelnut cups, chocolate-covered gummies, and a chocolate milk product. By 2024, Feastables had reached $250 million in revenue and $20 million in profit — exceeding the earnings of MrBeast's media business ($246M revenue, but with an $80M loss), making it the more profitable arm of the MrBeast enterprise.
Largest US outdoor sporting goods retailer with 200 stores; destination retail experience with aquariums, restaurants, and outdoor resort portfolio generating $7B+ revenue.
About
Bass Pro Shops is the largest specialty outdoor sporting goods retailer in the United States, selling fishing, hunting, camping, boating, and outdoor recreation gear through destination retail stores known for their immersive, natural environment themes. Founded in 1971 by Johnny Morris in Springfield, Missouri, Bass Pro Shops merged with Cabela's in 2017 to create a combined retail powerhouse operating approximately 200 stores under the Bass Pro Shops and Cabela's brands. The privately held company generates estimated revenue exceeding $7 billion annually.
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