Company Overview
About Feastables
Feastables is a consumer confectionery brand founded in 2022 by Jimmy Donaldson, widely known as MrBeast — the world's most-subscribed YouTube creator. The brand initially launched with a line of chocolate bars marketed through MrBeast's social media channels, leveraging his massive audience across YouTube, Instagram, TikTok, and X. What began as a creator merchandise play rapidly evolved into a substantive consumer packaged goods (CPG) business, expanding to include peanut butter cups, hazelnut cups, chocolate-covered gummies, and a chocolate milk product. By 2024, Feastables had reached $250 million in revenue and $20 million in profit — exceeding the earnings of MrBeast's media business ($246M revenue, but with an $80M loss), making it the more profitable arm of the MrBeast enterprise.
Business Model & Competitive Advantage
Feastables' distribution strategy prioritized brick-and-mortar retail from an early stage rather than relying solely on direct-to-consumer channels. By late 2025, the brand occupied shelf space in over 30,000 retail locations across the United States, Canada, and Mexico — including Walmart, Target, and 7-Eleven. This physical retail presence, combined with MrBeast's unmatched social media reach and his practice of integrating Feastables into viral video content, created a self-reinforcing marketing flywheel that traditional CPG brands cannot easily replicate.
Competitive Landscape 2025–2026
The company is projecting revenue of approximately $520 million in 2025, with ambitious plans to triple its size over the following two to three years through new product categories including beverages and wellness products. Feastables represents a new archetype in consumer brands: the creator-native CPG company, where authentic audience relationship and content integration replace traditional advertising spend as the primary growth driver.
Key Differentiators
Market Leader
Feastables is recognized as a market leader in the Consumer Lifestyle & Wellness sector, demonstrating strong industry presence and customer trust.
Growth Stage
Feastables has achieved $250M in revenue, demonstrating strong product-market fit.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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