FactSet vs Principal Financial Group

Side-by-side comparison of AI visibility scores, market position, and capabilities

Principal Financial Group leads in AI visibility (94 vs 75)
FactSet logo

FactSet

LeaderConsumer Finance

Enterprise

Global financial data platform with $2.19B FY2024 revenue; 216,000 users; open API vs. Bloomberg's closed ecosystem; LiquidityBook OMS/EMS acquisition; AI research tools expansion.

AI VisibilityBeta
Overall Score
B75
Category Rank
#69 of 290
AI Consensus
57%
Trend
stable
Per Platform
ChatGPT
74
Perplexity
83
Gemini
67

About

FactSet Research Systems is a leading global financial data and portfolio analytics platform founded in 1978 by Howard Wille and Charles Snyder, headquartered in Norwalk, Connecticut and trading on Nasdaq (FDS). The company reported $2.19 billion in revenues for fiscal year 2024 (ending August 31), serving approximately 8,200 clients and 216,000 individual users across asset management, investment banking, hedge funds, private equity, and wealth management. FactSet's open, flexible platform integrates proprietary financial data with third-party content providers, enabling portfolio analytics, research workflow, and client reporting for buy-side and sell-side professionals worldwide.

Full profile
Principal Financial Group logo

Principal Financial Group

LeaderConsumer Finance

Enterprise

Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).

AI VisibilityBeta
Overall Score
A94
Category Rank
#114 of 290
AI Consensus
80%
Trend
down
Per Platform
ChatGPT
92
Perplexity
99
Gemini
98

About

Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.

Full profile

AI Visibility Head-to-Head

75
Overall Score
94
#69
Category Rank
#114
57
AI Consensus
80
stable
Trend
down
74
ChatGPT
92
83
Perplexity
99
67
Gemini
98
73
Claude
94
84
Grok
99

Key Details

Category
Enterprise
Enterprise
Tier
Leader
Leader
Entity Type
company
company

Capabilities & Ecosystem

Integrations

Both integrate with
FactSet is classified as company. Principal Financial Group is classified as company.

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