F45 vs Nike

Side-by-side comparison of AI visibility scores, market position, and capabilities

Nike leads in AI visibility (93 vs 59)
F45 logo

F45

ChallengerFitness & Wellness

Fitness Studio

Global HIIT franchise with 1,500 studios; technology-driven 45-minute functional training acquired through restructuring after financial difficulties post-NYSE IPO.

AI VisibilityBeta
Overall Score
C59
Category Rank
#87 of 224
AI Consensus
81%
Trend
up
Per Platform
ChatGPT
64
Perplexity
62
Gemini
59

About

F45 Training is a global fitness franchise offering 45-minute functional training group classes combining circuit and HIIT training across its approximately 1,500 studios in 63 countries. Founded in 2013 in Sydney, Australia by Adam Gilchrist and Rob Deutsch, F45 went public on NYSE in July 2021 and attracted celebrity investor Mark Wahlberg as a brand ambassador and equity holder. The franchise model has made F45 one of the fastest-growing fitness brands globally by leveraging its technology-driven class delivery — screens in studios guide workouts from a central content library, ensuring consistent quality regardless of instructor.

Full profile
Nike logo

Nike

LeaderSporting Goods & Outdoor

Athletic Footwear & Apparel

Beaverton global athletic footwear and apparel (NYSE: NKE) at $51.4B FY2024 revenue with 18% market share;

AI VisibilityBeta
Overall Score
A93
Category Rank
#1 of 224
AI Consensus
90%
Trend
stable
Per Platform
ChatGPT
93
Perplexity
89
Gemini
91

About

Nike, Inc. is a Beaverton, Oregon-based global athletic footwear, apparel, and equipment company — publicly traded on the New York Stock Exchange (NYSE: NKE) as a Dow Jones Industrial Average and S&P 500 component — generating $51.4 billion in fiscal year 2024 (ended May 31, 2024) revenue with approximately 83,700 employees worldwide and approximately 18% global athletic footwear market share. Nike brands include Nike (performance footwear, apparel, and equipment), Jordan Brand (lifestyle basketball and athletic), and Converse (lifestyle footwear). In September 2024, Elliott Hill returned to Nike as President and CEO (replacing John Donahoe who had led the company since 2020), launching a "Win Now" strategy focused on sport performance product investment, wholesale partner relationship restoration, and competitive positioning in running and basketball categories. Nike Direct (direct-to-consumer e-commerce and owned stores) generated 44% of FY2024 revenue. Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman; renamed Nike in 1978 with IPO in 1980.

Full profile

AI Visibility Head-to-Head

59
Overall Score
93
#87
Category Rank
#1
81
AI Consensus
90
up
Trend
stable
64
ChatGPT
93
62
Perplexity
89
59
Gemini
91
65
Claude
93
58
Grok
91

Key Details

Category
Fitness Studio
Athletic Footwear & Apparel
Tier
Challenger
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only F45
Fitness Studio
Only Nike
Athletic Footwear & Apparel

Integrations

Only Nike
Nike is classified as company.

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