Brand Intelligence Graph
Company Overview
About F45
F45 Training is a global fitness franchise offering 45-minute functional training group classes combining circuit and HIIT training across its approximately 1,500 studios in 63 countries. Founded in 2013 in Sydney, Australia by Adam Gilchrist and Rob Deutsch, F45 went public on NYSE in July 2021 and attracted celebrity investor Mark Wahlberg as a brand ambassador and equity holder. The franchise model has made F45 one of the fastest-growing fitness brands globally by leveraging its technology-driven class delivery — screens in studios guide workouts from a central content library, ensuring consistent quality regardless of instructor.
Business Model & Competitive Advantage
F45's class format cycles through 45 different training modalities over a weekly program, ensuring no workout is repeated. The programming is delivered via proprietary exercise screens and communicated through F45's central platform, which updates programming weekly across all franchises. This technology-driven content delivery reduces the dependency on individual trainer quality and allows F45 to maintain brand consistency across a globally diverse franchise network.
Competitive Landscape 2025–2026
In 2025, F45 has undergone significant restructuring after financial difficulties following its IPO. The company faced challenges including COVID studio closures, heavy debt from growth investment, and leadership instability (co-founder Rob Deutsch departed). F45 was acquired by Franchisor Capital Corporation in 2023 following a period of extreme financial distress, delisted from NYSE, and is rebuilding its franchise network and financial stability. The brand competes with Barry's Bootcamp, BURN by Rocky Mountain High, and other group training boutique brands for the 30-45 minute HIIT workout consumer. The recovery strategy focuses on stabilizing and growing the franchise network, improving franchisee economics, and reestablishing the brand's market presence in key geographies.
Recent Activity
View all →You’ve felt it before. That surge of satisfaction after finishing an F45 workout. The small win of ticking something off your to-do list. The lift that follows good news. That’s the hormone dopamine at work – the chemical messenger that helps your brain register the moment as positive¹. Want to find out how to boost your dopamine levels naturally? Read on. Below, we’re unpacking what dopamine is, exploring the role of dopamine in the brain, and examining […] The post Dopamine: What it is, why it Matters, and How You Can Boost Your Dopamine Levels appeared first on F45 Training .
In high-intensity training, performance often comes down to small margins. As you tire, even seemingly trivial things – like having to adjust your clothing due to chafing, overheating, or a poor fit – can break your focus and interrupt how you work out. Our point? That in training, activewear plays a much bigger role than most people realize. That’s why, between moisture-wicking fabrics and breathable workout clothes, F45 athletes are choosing training […] The post Built to Perform: What Your Training Gear is Actually Doing appeared first on F45 Training .
Quarterly Report filed 2026-04-30
Material Event filed 2026-04-29
Most men treat strength training as something they did in their 20s and 30s. The ones who live longest treat it as something they’ll never stop doing, and they have the biology to back it up. Why Strength Training for Men Gets More Important With Every Decade There’s a conversation happening among men who are […] The post Strength Training for Men: Why Your 45+ Years Are Your Most Powerful appeared first on F45 Training .
Most people train hard, hit the last rep, then stop instantly. You’re done – but your body doesn’t switch off that quickly. Maybe you’ve finished a workout buzzing, then felt strangely wiped out five minutes later. Or you’ve left the gym feeling tight and tense, like your body didn’t fully “land” – even though you did everything right. The reason? You didn’t make time for proper post-workout recovery. Post-workout recovery encompasses […] The post Post-Workout Recovery: 3 Recovery Drink Recipes to Try appeared first on F45 Training .
Material Event filed 2026-04-15
Material Event filed 2026-04-15
In our partnership with Battle Cancer we sat down with Tamas Martin, Consultant in Medical Oncology and Uro-oncology, to get the clinical perspective on one of the questions we care most about: how the way we live — how we move, eat, and recover — shapes our long-term health. The answers might surprise you. From […] The post What Does An Oncologist Actually Want You To Know About Cancer Prevention? appeared first on F45 Training .
There’s a question you might find yourself asking during or after your sessions, am I getting the most out of this? You show up. You push hard. You leave dripping. But effort alone doesn’t tell the full story, and that’s exactly the gap the Reebok Smart Ring was built to close. At the heart of […] The post What is the Reebok One Score? Time to Train Smarter. appeared first on F45 Training .
Material Event filed 2026-04-02
What you wear to train matters. It impacts how you move, how you feel, and how hard you can push through every rep, sprint, and set. That’s why F45 Training and Reebok have teamed up to launch an all-new collection built specifically for the intensity of the F45 workout. Introducing the F45 Training | Reebok […] The post Inside the New F45 | Reebok Collection: How F45 Athletes Choose Their Training Gear appeared first on F45 Training .
Key Differentiators
Strong Challenger
F45 is an established challenger with significant market presence and competitive offerings in Fitness & Wellness.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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