Brand Intelligence Graph
Company Overview
About F45
F45 Training is a global fitness franchise offering 45-minute functional training group classes combining circuit and HIIT training across its approximately 1,500 studios in 63 countries. Founded in 2013 in Sydney, Australia by Adam Gilchrist and Rob Deutsch, F45 went public on NYSE in July 2021 and attracted celebrity investor Mark Wahlberg as a brand ambassador and equity holder. The franchise model has made F45 one of the fastest-growing fitness brands globally by leveraging its technology-driven class delivery — screens in studios guide workouts from a central content library, ensuring consistent quality regardless of instructor.
Business Model & Competitive Advantage
F45's class format cycles through 45 different training modalities over a weekly program, ensuring no workout is repeated. The programming is delivered via proprietary exercise screens and communicated through F45's central platform, which updates programming weekly across all franchises. This technology-driven content delivery reduces the dependency on individual trainer quality and allows F45 to maintain brand consistency across a globally diverse franchise network.
Competitive Landscape 2025–2026
In 2025, F45 has undergone significant restructuring after financial difficulties following its IPO. The company faced challenges including COVID studio closures, heavy debt from growth investment, and leadership instability (co-founder Rob Deutsch departed). F45 was acquired by Franchisor Capital Corporation in 2023 following a period of extreme financial distress, delisted from NYSE, and is rebuilding its franchise network and financial stability. The brand competes with Barry's Bootcamp, BURN by Rocky Mountain High, and other group training boutique brands for the 30-45 minute HIIT workout consumer. The recovery strategy focuses on stabilizing and growing the franchise network, improving franchisee economics, and reestablishing the brand's market presence in key geographies.
Recent Activity
View all →Material Event filed 2026-10-02
Welcome to the Athlete track! Over the next six weeks, we’re training with a focus on speed, power, explosiveness and performance. In this track, you can expect: Recommended explosive, high-output training sessions Focused speed and power development Performance data to help you track your progress Week 1: Find Your Baseline Every athlete needs a starting […] The post Weekly Tips for Athlete Track: Week 1 appeared first on F45 Training .
Welcome to the Lean track! Over the next six weeks, we’re focused on building sustainable habits and making progress in how you look, feel and move. In this track, you can expect: Recommended workouts designed to keep your heart rate elevated A strong focus on consistent movement and conditioning Progress tracking throughout the Challenge so […] The post Weekly Tips for Lean Track: Week 1 appeared first on F45 Training .
Welcome to week 1 of the Power track! Over the next six weeks, we’re focused on building real, measurable strength through progressive overload and consistent training. In this track, you can expect: Strength-focused training workout recommendations built around progressive overload Weights that increase as your strength does A clear way to track your lifts and […] The post Weekly Tips for the Power Track: Week 1 appeared first on F45 Training .
Every squat, sprint, lift, and burpee starts long before your muscles move – it begins with your nervous system, firing signals milliseconds ahead of any conscious thought1. But what is the nervous system – and why does it matter so much to your training? The nervous system is your body’s way of sending messages between […] The post What is the Nervous System, and How Does it Play a Crucial Role in Your Workouts? appeared first on F45 Training .
You’ve probably heard of muscle memory – the term describing the way a movement can come flooding back, even after years without practice. But how does muscle memory work, and is it a real thing? It is – and it plays a bigger role than you might think in how your body holds onto skills, […] The post What is Muscle Memory? The Brain-Body Link Behind Why Workouts Get Easier appeared first on F45 Training .
FUELING THE ATHLETE TRACK You already know training hard means pushing when it counts and holding back when it doesn’t. Nutrition works the same way; it’s what lets you actually deliver on that balance, session after session. Train hard, fuel harder Training gives your body a reason to adapt, but it needs enough energy and […] The post Fueling the Athlete Track appeared first on F45 Training .
YOUR ATHLETE TRACK GUIDE Welcome to the Athlete Track. Over the next six weeks, every session has one goal: build the speed, power, and conditioning to perform when it counts. Before you start, take your benchmark test: max pull-ups in one set, max burpee-to-plate reps, and row erg for max meters, all within 2 minutes. […] The post Your Athlete Track Guide appeared first on F45 Training .
FUELING THE LEAN TRACK Fat loss isn’t just about eating less, it’s about eating in a way that still supports the training you’re doing. Get the basics right and you won’t need to guess your way through the next 45 days. Fat loss isn’t about eating as little as possible Losing fat comes down to […] The post Fueling the Lean Track appeared first on F45 Training .
YOUR LEAN TRACK GUIDE Welcome to the Lean Track. Over the next 45 days, every session has one goal: build a level of fitness you can actually sustain well past the end of this Challenge. Before you start, take your benchmark test: row erg, ski erg, and bike erg, each for max meters in 2 […] The post Your Lean Track Guide appeared first on F45 Training .
FUELING THE POWER TRACK Your training gives your body a reason to build muscle. What you eat is what actually lets that happen. You don’t need to overhaul your diet or hit some perfect macro split, just understand a few basics so your nutrition is working with your training instead of against it. Muscle needs […] The post Fueling the Power Track appeared first on F45 Training .
YOUR POWER TRACK GUIDE Welcome to the Power Track. Over the next 45 days, we will focus on getting you lifting heavier, moving better, and building real strength. Before you start, take your benchmark test: BB deadlift, DB bench press, and BB back squat (or front squat), each for max weight at 5 reps. You’ll […] The post Your Power Track Guide appeared first on F45 Training .
Key Differentiators
Strong Challenger
F45 is an established challenger with significant market presence and competitive offerings in Fitness & Wellness.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Barry's Bootcamp
Orangetheory
Petco
Petco Health and Wellness Company is a San Diego-based specialty pet retailer operating 1,500+ stores, Petco.com, and Petco Health and Wellness Centers — providing pet food, supplies, grooming, veteri
Planet Fitness
Planet Fitness is a Hampton, New Hampshire-based fitness club franchise — listed on NYSE (NYSE: PLNT) — operating 2,600+ gym locations across the US, Canada, and international markets as the largest f
PetSmart
PetSmart is a Phoenix, Arizona-based specialty pet retail chain — privately held since BC Partners' $8.7 billion leveraged buyout in 2015 — operating 1,500+ stores across the United States, Canada, an
Nike
Nike, Inc. is a Beaverton, Oregon-based global athletic footwear, apparel, and equipment company — publicly traded on the New York Stock Exchange (NYSE: NKE) as a Dow Jones Industrial Average and S&P
Compare F45 with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from F45? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim F45 Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention F45 vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →