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F45

Challenger

Global HIIT franchise with 1,500 studios; technology-driven 45-minute functional training acquired through restructuring after financial difficulties post-NYSE IPO.

Best for: Fitness Studio
48
AI Score
Grade C↑ Trending
AI Visibility Score (Beta)
Consumer Lifestyle & WellnessFitness StudioWebsiteUpdated March 2026

Brand Intelligence Graph

Capabilities
Fitness Studio

Company Overview

About F45

F45 Training is a global fitness franchise offering 45-minute functional training group classes combining circuit and HIIT training across its approximately 1,500 studios in 63 countries. Founded in 2013 in Sydney, Australia by Adam Gilchrist and Rob Deutsch, F45 went public on NYSE in July 2021 and attracted celebrity investor Mark Wahlberg as a brand ambassador and equity holder. The franchise model has made F45 one of the fastest-growing fitness brands globally by leveraging its technology-driven class delivery — screens in studios guide workouts from a central content library, ensuring consistent quality regardless of instructor.

Business Model & Competitive Advantage

F45's class format cycles through 45 different training modalities over a weekly program, ensuring no workout is repeated. The programming is delivered via proprietary exercise screens and communicated through F45's central platform, which updates programming weekly across all franchises. This technology-driven content delivery reduces the dependency on individual trainer quality and allows F45 to maintain brand consistency across a globally diverse franchise network.

Competitive Landscape 2025–2026

In 2025, F45 has undergone significant restructuring after financial difficulties following its IPO. The company faced challenges including COVID studio closures, heavy debt from growth investment, and leadership instability (co-founder Rob Deutsch departed). F45 was acquired by Franchisor Capital Corporation in 2023 following a period of extreme financial distress, delisted from NYSE, and is rebuilding its franchise network and financial stability. The brand competes with Barry's Bootcamp, BURN by Rocky Mountain High, and other group training boutique brands for the 30-45 minute HIIT workout consumer. The recovery strategy focuses on stabilizing and growing the franchise network, improving franchisee economics, and reestablishing the brand's market presence in key geographies.

Founded
2013
Curated content • Fact-checked and verified

Recent Activity

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Inside F45’s HYROX Training Program: How We Help You Build Strength, Endurance, and Race-Day Confidence

Thinking of competing in a HYROX? HYROX is one of the most rewarding challenges in fitness: eight one-kilometer runs paired with eight functional stations, which you’ll take on back-to-back. It’s demanding, but it’s built for everyday athletes, and – with the right preparation – it’s well within reach. Provided, that is, you have the right […] The post Inside F45’s HYROX Training Program: How We Help You Build Strength, Endurance, and Race-Day Confidence appeared first on F45 Training .

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What is Metabolic Conditioning, and Why Does it Matter for Functional Fitness?

Ever finished a workout drenched in sweat? Feeling breathless, with your muscles burning – and your heart absolutely pounding? That’s not just a tough session – there’s a good chance you’ve just experienced metabolic conditioning in action. Often nicknamed “metcon,” metabolic conditioning is a style of training built around one clever goal: making your body better at producing and using energy during exercise. Instead of picking a side between strength and cardio, metabolic […] The post What is Metabolic Conditioning, and Why Does it Matter for Functional Fitness? appeared first on F45 Training .

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What are Carbohydrates? Your Ultimate Guide to Carbs

Carbohydrates are one of the most misunderstood nutrients we eat. They’ve become the villain of countless diet trends, yet they’re also your body’s preferred source of energy – especially when you’re training. From powering your F45 workouts to fueling brain function and recovery, carbs play a vital role in everyday health. The goal isn’t to […] The post What are Carbohydrates? Your Ultimate Guide to Carbs appeared first on F45 Training .

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How to Build a Sustainable Workout Routine with F45

It can feel like an endless cycle. That goal you set yourself with total conviction. The Monday you swear will be a fresh start – right after you finish this packet of cookies! If that sounds familiar, you’re not alone. Many fitness plans fail not because of ability, but because they rely on motivation, set […] The post How to Build a Sustainable Workout Routine with F45 appeared first on F45 Training .

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Foods That Help You Sleep: How Nutrition Supports Better Rest and Recovery

Think of your body as running on two power sources: the food you eat and the sleep you get. One fuels you up, the other recharges you – and when either runs low, your F45 workout, recovery, and energy all feel it. It’s why you get late-night sweet cravings and reach for the wrong things […] The post Foods That Help You Sleep: How Nutrition Supports Better Rest and Recovery appeared first on F45 Training .

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What It’s Really Like to Train With the Reebok Smart Ring: An F45 Member’s Honest Take

Wearable tech promises a lot: better recovery, sharper insights, smarter training. But what does it actually feel like to wear one, day in and day out, through early-morning F45 sessions and everything in between? We sat down with F45 member Inez to find out. No marketing spin, just his honest take on what changed (and […] The post What It’s Really Like to Train With the Reebok Smart Ring: An F45 Member’s Honest Take appeared first on F45 Training .

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Behind the Design: Reebok’s Nano X5 Edge: F45 Training Edition

Every great training shoe starts with a story and the Nano X5 Edge: F45 Training Edition is no exception. We sat down with Tal Short, lead designer at Reebok, to go behind the scenes of how this collaboration came to life. From performance details to the design choices that make it built for F45’s high-intensity […] The post Behind the Design: Reebok’s Nano X5 Edge: F45 Training Edition appeared first on F45 Training .

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I Got My Blood Tested for Fitness — Here’s What I Learned

Numbers don’t lie, but they don’t always tell the full story either, until you know how to read them. F45 member Gabi decided to find out what her blood work could reveal about her training, recovery, and overall health, partnering with Joi + Blokes to get a closer look under the hood. In this Q+A, […] The post I Got My Blood Tested for Fitness — Here’s What I Learned appeared first on F45 Training .

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Training Modifications and Safety Recommendations During Pregnancy

Lifestyle changes are inevitable during pregnancy – but can you exercise while pregnant? The answer is a resounding yes. For women who are pregnant without complications, there are ample benefits to exercising while pregnant1. In this guide, we’ll be sharing our advice on the best ways to stay active during pregnancy and how consistent – yet modified – F45 workouts can set you up for health benefits both before and beyond childbirth. Read on to find out how to exercise […] The post Training Modifications and Safety Recommendations During Pregnancy appeared first on F45 Training .

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Blood Glucose, Nutrition and Exercise: An Expert Guide for F45 Members

Blood glucose plays a central role in how your body stays fueled – both in everyday activity and during challenging F45 workouts. But because glucose levels continually respond to food, exercise, sleep, and stress, understanding what influences your individual patterns can help you make more informed choices around training, nutrition, and recovery. A continuous glucose monitor (CGM) like Lingo is a powerful everyday wearable designed to give you a real-time view of […] The post Blood Glucose, Nutrition and Exercise: An Expert Guide for F45 Members appeared first on F45 Training .

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The Body-Mind Connection: Why Movement Is a Great Starting Point

While the conversation around men’s mental health is finally gaining momentum, one of the most powerful interventions available has been hiding in plain sight: consistent, purposeful exercise. That’s why, F45 Training and Joi + Blokes are opening up the conversation around exercise and mental health – exploring how movement can help men manage stress, support emotional wellbeing, and build healthier routines. When approached with the […] The post The Body-Mind Connection: Why Movement Is a Great Starting Point appeared first on F45 Training .

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Carbohydrate Intolerance: Symptoms and Ways to Combat It

Feeling bloated or uncomfortable after a meal? It can be tempting to blame carbohydrates – but that doesn’t necessarily mean all carbs are the problem. Carbohydrate intolerance is a broad term used when your body has difficulty digesting or absorbing a particular type of carbohydrate. For example, you might experience symptoms after consuming lactose in dairy – but can still comfortably […] The post Carbohydrate Intolerance: Symptoms and Ways to Combat It appeared first on F45 Training .

Key Differentiators

Strong Challenger

F45 is an established challenger with significant market presence and competitive offerings in Fitness & Wellness.

Frequently Asked Questions

Estimated Visibility Trend (Beta)

Simulated 8-week rolling score

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Based on estimated brand signals. Historical tracking coming soon.

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