Brand Intelligence Graph
Company Overview
About F45
F45 Training is a global fitness franchise offering 45-minute functional training group classes combining circuit and HIIT training across its approximately 1,500 studios in 63 countries. Founded in 2013 in Sydney, Australia by Adam Gilchrist and Rob Deutsch, F45 went public on NYSE in July 2021 and attracted celebrity investor Mark Wahlberg as a brand ambassador and equity holder. The franchise model has made F45 one of the fastest-growing fitness brands globally by leveraging its technology-driven class delivery — screens in studios guide workouts from a central content library, ensuring consistent quality regardless of instructor.
Business Model & Competitive Advantage
F45's class format cycles through 45 different training modalities over a weekly program, ensuring no workout is repeated. The programming is delivered via proprietary exercise screens and communicated through F45's central platform, which updates programming weekly across all franchises. This technology-driven content delivery reduces the dependency on individual trainer quality and allows F45 to maintain brand consistency across a globally diverse franchise network.
Competitive Landscape 2025–2026
In 2025, F45 has undergone significant restructuring after financial difficulties following its IPO. The company faced challenges including COVID studio closures, heavy debt from growth investment, and leadership instability (co-founder Rob Deutsch departed). F45 was acquired by Franchisor Capital Corporation in 2023 following a period of extreme financial distress, delisted from NYSE, and is rebuilding its franchise network and financial stability. The brand competes with Barry's Bootcamp, BURN by Rocky Mountain High, and other group training boutique brands for the 30-45 minute HIIT workout consumer. The recovery strategy focuses on stabilizing and growing the franchise network, improving franchisee economics, and reestablishing the brand's market presence in key geographies.
Recent Activity
View all →Material Event filed 2026-07-02
One square of chocolate – that was the plan. 15 minutes later, half the block is gone, and you’re not even sure how it happened. So – how does it happen? Whether it’s chocolate, candy, cookies, or cola, why are the foods we’re often most drawn toward also the ones that are worst for us? Often, the answers we’re given amount to “willpower”. But what causes sugar cravings has less to do with willpower […] The post Why Am I Addicted to Sugar? The Science Behind Sugar Cravings appeared first on F45 Training .
Most men were never taught how to talk about what’s going on inside their heads. They were taught how to push through it. This June, F45 | Joi + Blokes is making the case for a different approach: one where strength training and real biological data work together to support men’s mental health, not just […] The post Men’s Mental Health Awareness Month: Why Strength Training Is Medicine appeared first on F45 Training .
Summer has a way of raising the stakes. The days get longer, the sessions get hotter, and suddenly everyone is talking about feeling strong, lean, and ready for whatever the season throws at them. But getting stronger for summer isn’t just about showing up to class more often. It’s about training with intention, recovering with […] The post Stronger for Summer: The Gear to Get You There appeared first on F45 Training .
The brain is often described as the most complex structure in the known universe. It stores memories, regulates emotions, processes information, controls movement, and makes thousands of decisions every day. Remarkably, exercise has been shown to influence many of these functions at once. From memory and focus to stress management and cognitive performance, movement triggers […] The post 10 Benefits of Exercise on the Brain: How to Boost Cognitive Function Through Movement appeared first on F45 Training .
“Teamwork makes the dream work” might sound like a cliché – something you might see tacked up in the break room on a motivational poster – but there’s a reason the idea sticks. When people work toward a goal together, something shifts. Motivation increases, the effort feels shared, and challenges become easier to push through as a unit. Working out as a group taps directly […] The post The Relationship Between Oxytocin and Community Workouts: Boost Happiness Through HIIT appeared first on F45 Training .
When it comes to women and strength training, the myths are loud, and the science is often drowned out. To set the record straight, we sat down with Lindsey, a board-certified family nurse practitioner with over 16 years of healthcare experience and a specialization in hormone optimization, peptide therapy, and lifestyle medicine. Lindsey brings a […] The post Women, Weights & the Truth: Debunking 8 Myths with Joi + Blokes appeared first on F45 Training .
With the FIFA World Cup 26™ set to kick off on June 11 across Canada, Mexico, and the United States, the eyes of the world are once again turning to elite international soccer. But have you ever wondered what makes the world’s best soccer players so fast, so powerful, and so relentless for 90 minutes? […] The post Train Like the World’s Best: 7 HIIT Traits That Define Elite Performance appeared first on F45 Training .
With the FIFA World Cup 26™ set to kick off on June 11 across Canada, Mexico, and the United States, the eyes of the world are once again turning to elite international soccer. But have you ever wondered what makes the world’s best soccer players so fast, so powerful, and so relentless for 90 minutes? […] The post Train Like the World’s Best: 7 HIIT Traits That Define Elite Performance appeared first on F45 Training .
Material Event filed 2026-05-21
Most of us are carrying more than we let on. You might find yourself in back-to-back meetings, with an inbox that never truly empties, a long commute, and social obligations to top it off. The pressure to perform; at work, at home, and even in the gym can stack up. Modern life has a way of […] The post Stressed, Burned Out, and Running on Empty? Here’s How to Finally Get Ahead of It appeared first on F45 Training .
This Is Your Next Chapter. Make It Your Strongest. Something shifts at 45. And it’s not what you’ve been told. Yes, hormones are changing. There’s a shift in Estrogen. Muscle becomes harder to hold onto¹. Recovery can take a little longer. But here’s what the fitness industry has been slow to say out loud: this […] The post Strength Training for Women: Why Your 45+ Years Are Your Most Powerful appeared first on F45 Training .
Key Differentiators
Strong Challenger
F45 is an established challenger with significant market presence and competitive offerings in Fitness & Wellness.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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