Company Overview
About F45
F45 Training is a global fitness franchise offering 45-minute functional training group classes combining circuit and HIIT training across its approximately 1,500 studios in 63 countries. Founded in 2013 in Sydney, Australia by Adam Gilchrist and Rob Deutsch, F45 went public on NYSE in July 2021 and attracted celebrity investor Mark Wahlberg as a brand ambassador and equity holder. The franchise model has made F45 one of the fastest-growing fitness brands globally by leveraging its technology-driven class delivery — screens in studios guide workouts from a central content library, ensuring consistent quality regardless of instructor.
Business Model & Competitive Advantage
F45's class format cycles through 45 different training modalities over a weekly program, ensuring no workout is repeated. The programming is delivered via proprietary exercise screens and communicated through F45's central platform, which updates programming weekly across all franchises. This technology-driven content delivery reduces the dependency on individual trainer quality and allows F45 to maintain brand consistency across a globally diverse franchise network.
Competitive Landscape 2025–2026
In 2025, F45 has undergone significant restructuring after financial difficulties following its IPO. The company faced challenges including COVID studio closures, heavy debt from growth investment, and leadership instability (co-founder Rob Deutsch departed). F45 was acquired by Franchisor Capital Corporation in 2023 following a period of extreme financial distress, delisted from NYSE, and is rebuilding its franchise network and financial stability. The brand competes with Barry's Bootcamp, BURN by Rocky Mountain High, and other group training boutique brands for the 30-45 minute HIIT workout consumer. The recovery strategy focuses on stabilizing and growing the franchise network, improving franchisee economics, and reestablishing the brand's market presence in key geographies.
Open Positions
Reddit Discussions
Key Differentiators
Strong Challenger
F45 is an established challenger with significant market presence and competitive offerings in Fitness & Wellness.
Frequently Asked Questions
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