ETRADE vs Ameriprise Financial
Side-by-side comparison of AI visibility scores, market position, and capabilities
Morgan Stanley-owned (MS, $13B acquisition 2020) online brokerage with commission-free trading and advanced options platform; competing with Fidelity, Schwab, and Robinhood for retail investor brokerage.
About
E*TRADE is a Morgan Stanley-owned online brokerage and financial services platform providing self-directed investors with commission-free stock and ETF trading, options and futures trading, retirement accounts (IRAs, Roth IRAs), managed portfolios, and banking services through web and mobile platforms. Founded in 1982 in Menlo Park and one of the pioneers of retail online trading, E*TRADE was acquired by Morgan Stanley (NYSE: MS) for $13 billion in October 2020, integrating E*TRADE's retail brokerage with Morgan Stanley's wealth management business.
Wealth and asset management with $17.1B FY2024 revenue; 10,000 advisors; Columbia Threadneedle $700B+ AUM; CEO Jim Cracchiolo 20-year tenure; 80%+ earnings returned to shareholders.
About
Ameriprise Financial is a leading wealth management and asset management company, founded in 1894 as Investors Syndicate within American Express and spun off as an independent public company in 2005, headquartered in Minneapolis, Minnesota and trading on NYSE (AMP). For FY2024, Ameriprise generated approximately $17.1 billion in total revenues under CEO Jim Cracchiolo, who has led the company since its 2005 IPO and transformed it from a diversified financial services company into a focused wealth and asset management powerhouse. The company serves approximately 2 million individual, business, and institutional clients through its network of approximately 10,000 financial advisors and through Columbia Threadneedle Investments, its global asset management subsidiary managing over $700 billion in assets.
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