ETRADE vs Robinhood
Side-by-side comparison of AI visibility scores, market position, and capabilities
Morgan Stanley-owned (MS, $13B acquisition 2020) online brokerage with commission-free trading and advanced options platform; competing with Fidelity, Schwab, and Robinhood for retail investor brokerage.
About
E*TRADE is a Morgan Stanley-owned online brokerage and financial services platform providing self-directed investors with commission-free stock and ETF trading, options and futures trading, retirement accounts (IRAs, Roth IRAs), managed portfolios, and banking services through web and mobile platforms. Founded in 1982 in Menlo Park and one of the pioneers of retail online trading, E*TRADE was acquired by Morgan Stanley (NYSE: MS) for $13 billion in October 2020, integrating E*TRADE's retail brokerage with Morgan Stanley's wealth management business.
NASDAQ-listed (HOOD) commission-free retail investing at $2.95B revenue with 24.3M funded accounts; Bitstamp and TradePMR acquisitions expanding beyond trading to crypto exchange and RIA custody.
About
Robinhood Markets is a Menlo Park, California-based commission-free investment and financial services platform — listed on NASDAQ (NASDAQ: HOOD) — providing retail investors with stock, ETF, options, and cryptocurrency trading alongside cash management (Robinhood Gold, 5%+ APY on uninvested cash), margin lending, and the Robinhood IRA with employer matching contributions. Founded in 2013 by Vlad Tenev and Baiju Bhatt, Robinhood generated $2.95 billion in net revenue in fiscal year 2024 with 24.3 million funded accounts, serving the millennial and Gen-Z retail investor segment that Robinhood's zero-commission model helped bring to market investing for the first time.
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