Elastic NV vs Mixpanel
Side-by-side comparison of AI visibility scores, market position, and capabilities
Elastic NV (ESTC) reported $1.7B revenue in FY2025, up 17% YoY. Leader in search-powered AI and observability. Elasticsearch powers 10B+ events/day globally. HQ: San Francisco.
About
Elastic N.V. is a technology company best known for Elasticsearch, the world's most widely deployed search and analytics engine, headquartered in San Francisco, California. Founded in 2012 by Shay Banon, Elastic went public on NYSE in 2018. The company reported $1.7B in revenue for fiscal year 2025 (ending April 2025), up 17% year-over-year, serving customers across observability, security, and vector search for AI applications.
Product analytics platform tracking user behavior with 26K+ company customers including Uber and Netflix; competing directly with Amplitude for event-based funnel, retention, and cohort analysis.
About
Mixpanel is a product analytics platform that helps digital companies understand user behavior through event-based tracking — enabling product managers and growth teams to analyze conversion funnels, measure feature engagement, track retention cohorts, and segment users by behavior to make data-driven product decisions. Founded in 2009 in San Francisco and backed by Andreessen Horowitz and other investors with approximately $77 million raised, Mixpanel serves 26,000+ companies including Uber, Netflix, Samsung, and DocuSign, competing with Amplitude as the two dominant product analytics platforms.
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