Duna vs Figma

Side-by-side comparison of AI visibility scores, market position, and capabilities

Figma leads in AI visibility (99 vs 20)
Duna logo

Duna

EmergingFintech

Business Identity Verification (KYB)

Raised €30M Series A (Feb 2026) led by Alphabet's CapitalG. Founded by Stripe alumni. "One-click" B2B onboarding network covering KYC, KYB, AML, and sanctions. 35%+ conversion increase for customers.

AI VisibilityBeta
Overall Score
D20
Category Rank
#1 of 1
AI Consensus
54%
Trend
up
Per Platform
ChatGPT
12
Perplexity
18
Gemini
30

About

Duna is building the missing business identity network for the internet — a platform where businesses verify once and onboard everywhere, eliminating the redundant identity verification that every B2B transaction currently requires. Founded by Stripe alumni, the company raised €30 million ($35.4 million) in Series A financing in February 2026 led by Alphabet's CapitalG, with participation from executives at Stripe and Adyen.

Full profile
Figma logo

Figma

LeaderDesign & Creative Tools

Design & Collaboration

Dominant browser-based collaborative UI design platform at ~$600M ARR and $12.5B valuation; Adobe's $20B acquisition blocked by regulators in 2023, Figma remains independent competing with Sketch and Adobe.

AI VisibilityBeta
Overall Score
A99
Category Rank
#1 of 1
AI Consensus
77%
Trend
stable
Per Platform
ChatGPT
90
Perplexity
99
Gemini
97

About

Figma is a San Francisco-based collaborative web-based product design platform that has become the dominant tool for UI/UX designers and product teams — enabling real-time multi-user collaboration on interface design, prototyping, and design system management directly in the browser without installing desktop software. Founded in 2012 by Dylan Field and Evan Wallace and backed by Sequoia, Greylock, and Andreessen Horowitz with over $330 million raised, Figma generated approximately $600 million in ARR in 2023, serving 4 million+ designers and product teams at companies including Microsoft, Airbnb, Twitter, and Uber. Adobe announced a $20 billion acquisition offer in 2022, which was blocked by regulators in 2023 — Figma remains independent.

Full profile

AI Visibility Head-to-Head

20
Overall Score
99
#1
Category Rank
#1
54
AI Consensus
77
up
Trend
stable
12
ChatGPT
90
18
Perplexity
99
30
Gemini
97
18
Claude
94
11
Grok
99

Key Details

Category
Business Identity Verification (KYB)
Design & Collaboration
Tier
Emerging
Leader
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only Duna
Business Identity Verification (KYB)
Only Figma
Design & Collaboration

Integrations

Figma is classified as company.

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