Brand Intelligence Graph
Company Overview
About Duna
Duna is building the missing business identity network for the internet — a platform where businesses verify once and onboard everywhere, eliminating the redundant identity verification that every B2B transaction currently requires. Founded by Stripe alumni, the company raised €30 million ($35.4 million) in Series A financing in February 2026 led by Alphabet's CapitalG, with participation from executives at Stripe and Adyen.
Business Model & Competitive Advantage
The platform provides end-to-end business identity coverage: KYC (know your customer for individuals), KYB (know your business for company verification), AML (anti-money laundering screening), and sanctions checking — all through a single integration. Customers report 35%+ increases in onboarding conversion rates and 90%+ reduction in time-to-onboard, reflecting how much friction current compliance verification adds to B2B business relationships.
Competitive Landscape 2025–2026
CapitalG's backing is a particularly strong signal: Alphabet's growth investment arm has a track record of identifying infrastructure-level companies (including Stripe, Duolingo, and Airbnb in earlier eras) that operate at foundational levels of the internet economy. The business identity network thesis — that companies should prove their identity once and share that credential across the ecosystem — is the B2B equivalent of the consumer identity networks that transformed consumer fintech.
Key Differentiators
Emerging Innovator
Duna is an emerging player bringing innovative solutions to the Fintech market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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