Side-by-side comparison of AI visibility scores, market position, and capabilities
U.S. #1 sports betting operator; 39.6% national market share. Q3 2024 revenue $1.1B (+28% YoY); owned by Flutter Entertainment (LSE: FLTR).
FanDuel is the United States' largest sports betting and daily fantasy sports operator, headquartered in New York City and founded in 2009. Acquired by Flutter Entertainment (formerly Paddy Power Betfair) in 2018, FanDuel pivoted aggressively into online sports betting following the 2018 legalization ruling and has maintained U.S. market leadership since the early expansion years. FanDuel operates FanDuel Sportsbook, FanDuel Casino, FanDuel Fantasy Sports, and FanDuel TV (a sports media network), creating a vertically integrated sports entertainment ecosystem.\n\nFanDuel's market leadership is built on early mover advantage in key states, a superior app experience, aggressive promotional investment, and strong sports media integrations including partnerships with the NFL, NBA, and MLB. The company's FanDuel TV channel provides free-to-watch sports content that drives sportsbook awareness and cross-selling. FanDuel's customer loyalty program and personalized in-app recommendations leverage Flutter's global data science capabilities.\n\nFanDuel held approximately 39.6% of the U.S. sports betting market by gross gaming revenue as of early 2026, ahead of DraftKings at 35.3%. Flutter Entertainment reported FanDuel Q3 2024 revenue of $1.1B (+28% YoY) with EBITDA of $146M. For FY2025, FanDuel's New York gross gaming revenue exceeded $1B—the first sportsbook to cross that threshold in the state. FanDuel operates in 23+ states.
U.S. #3 online sportsbook and iGaming operator; $667M Q3 2025 revenue, first EBITDA-positive quarter ($41M). Joint venture of MGM Resorts and Entain.
BetMGM is a U.S. online sports betting and iGaming operator formed as a joint venture between MGM Resorts International and Entain PLC, launched in 2018 and headquartered in New Jersey. Leveraging the MGM brand's casino heritage and Entain's global technology platform (which includes partypoker, bwin, and Coral), BetMGM operates in 28+ U.S. states and Ontario, Canada. Core products include BetMGM Sportsbook, BetMGM Casino, and Borgata Online (a regional iGaming brand).\n\nBetMGM's key differentiator is its integration with MGM's land-based casino ecosystem. Players can link their BetMGM accounts with MGM Rewards (the land-based loyalty program), enabling cross-channel rewards redemption between physical MGM properties and the digital platform—a unique omnichannel capability versus pure-play digital competitors. MGM Rewards has over 40 million members, creating a substantial acquisition funnel for BetMGM.\n\nBetMGM reported Q3 2025 revenue of $667M and achieved its first EBITDA-positive quarter with $41M in adjusted EBITDA—a significant operational milestone after years of heavy promotional investment. The company holds the #3 position in U.S. online sports betting market share. Caesars Entertainment has reportedly explored spinoff options for its digital business, reflecting broader industry interest in unlocking value from digital gaming assets.
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