Dick's Sporting Goods vs Clorox
Side-by-side comparison of AI visibility scores, market position, and capabilities
FY2024 Revenue: $13.4B (record) | Comparable sales: +5.2% | EPS: $14.05 | Q4 sales: $3.89B (largest quarter ever) | Gross margin expansion: +39 bps in Q4 | Cash: $1.7B
About
Dick's Sporting Goods is the largest sporting goods retailer in the United States, founded in 1948 by Richard Stack in Binghamton, New York, and headquartered in Coraopolis, Pennsylvania. The company was built on the belief that serious athletes and recreational sports enthusiasts deserve a destination retailer with deep product expertise, wide assortment, and service-oriented staff — a positioning that distinguished it from mass-market discounters and catalog retailers. Dick's has grown from a single bait and tackle shop to an 850+ store national chain trading on the NYSE under the ticker DKS, with a mission to serve and inspire athletes and outdoor enthusiasts.\n\nDick's operates across its core Dick's Sporting Goods banner and specialty concepts including Golf Galaxy, Public Lands, and the premium experiential House of Sport format. The company carries an extensive assortment spanning team sports, fitness, golf, hunting, fishing, camping, and apparel from both national brands (Nike, Under Armour, adidas) and proprietary brands including CALIA, Alpine Design, and DSG. Dick's has invested heavily in its omnichannel infrastructure, with same-day delivery, buy-online-pick-up-in-store, and in-store technology upgrades driving a seamless retail experience. Its loyalty program, ScoreCard, has enrolled tens of millions of members.\n\nDick's reported a record FY2024 revenue of $13.4 billion, with comparable store sales up 5.2% and EPS of $14.05. Q4 2024 produced the largest quarterly sales figure in company history at $3.89 billion. These results reflect Dick's competitive moat in a consolidating sporting goods landscape following the bankruptcies of Sports Authority and Modell's, and demonstrate that its premium store format investments, private label expansion, and athlete-centric brand positioning are driving durable share gains in the $50B+ US sporting goods market.
NYSE-listed (CLX) consumer goods at $7.1B revenue with 60%+ US bleach market share; Clorox, Pine-Sol, Burt's Bees, and Glad competing with Reckitt Lysol and P&G for household cleaning leadership.
About
Clorox Company is an Oakland, California-based multinational consumer goods company — listed on NYSE (NYSE: CLX) — manufacturing and marketing cleaning, disinfecting, and household products under the Clorox, Pine-Sol, Glad, Hidden Valley, Burt's Bees, and Brita brands across 100+ countries, generating $7.1 billion in revenue in fiscal year 2024. Founded in 1913 (as Electro-Alkaline Company) and known primarily for bleach-based cleaning and disinfecting products, Clorox diversified through decades of brand acquisitions into food (Hidden Valley Ranch), natural personal care (Burt's Bees), water filtration (Brita), bags and wraps (Glad), and professional cleaning (Clorox Pro).
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