Dick's Sporting Goods vs Amazon

Side-by-side comparison of AI visibility scores, market position, and capabilities

Amazon leads in AI visibility (94 vs 69)
Dick's Sporting Goods logo

Dick's Sporting Goods

LeaderSporting Goods & Outdoor

Sporting Goods

FY2024 Revenue: $13.4B (record) | Comparable sales: +5.2% | EPS: $14.05 | Q4 sales: $3.89B (largest quarter ever) | Gross margin expansion: +39 bps in Q4 | Cash: $1.7B

AI VisibilityBeta
Overall Score
B69
Category Rank
#2 of 4
AI Consensus
48%
Trend
stable
Per Platform
ChatGPT
63
Perplexity
79
Gemini
79

About

Dick's Sporting Goods is the largest sporting goods retailer in the United States, founded in 1948 by Richard Stack in Binghamton, New York, and headquartered in Coraopolis, Pennsylvania. The company was built on the belief that serious athletes and recreational sports enthusiasts deserve a destination retailer with deep product expertise, wide assortment, and service-oriented staff — a positioning that distinguished it from mass-market discounters and catalog retailers. Dick's has grown from a single bait and tackle shop to an 850+ store national chain trading on the NYSE under the ticker DKS, with a mission to serve and inspire athletes and outdoor enthusiasts.\n\nDick's operates across its core Dick's Sporting Goods banner and specialty concepts including Golf Galaxy, Public Lands, and the premium experiential House of Sport format. The company carries an extensive assortment spanning team sports, fitness, golf, hunting, fishing, camping, and apparel from both national brands (Nike, Under Armour, adidas) and proprietary brands including CALIA, Alpine Design, and DSG. Dick's has invested heavily in its omnichannel infrastructure, with same-day delivery, buy-online-pick-up-in-store, and in-store technology upgrades driving a seamless retail experience. Its loyalty program, ScoreCard, has enrolled tens of millions of members.\n\nDick's reported a record FY2024 revenue of $13.4 billion, with comparable store sales up 5.2% and EPS of $14.05. Q4 2024 produced the largest quarterly sales figure in company history at $3.89 billion. These results reflect Dick's competitive moat in a consolidating sporting goods landscape following the bankruptcies of Sports Authority and Modell's, and demonstrate that its premium store format investments, private label expansion, and athlete-centric brand positioning are driving durable share gains in the $50B+ US sporting goods market.

Full profile
Amazon logo

Amazon

LeaderConsumer Retail

E-commerce

Amazon (AMZN) reported $638B revenue in FY2024, up 11% YoY. AWS revenue $105.3B (+19%). Market cap ~$2.2T. 1.5M+ employees. Seattle, WA. AWS is world's largest cloud provider. Bedrock AI platform, custom Trainium chips.

AI VisibilityBeta
Overall Score
A94
Category Rank
#1 of 1
AI Consensus
75%
Trend
stable
Per Platform
ChatGPT
89
Perplexity
96
Gemini
99

About

Amazon was founded in 1994 by Jeff Bezos in Bellevue, Washington as an online bookstore operating from a garage, with the stated ambition of becoming "the everything store" — a long-term vision that proved accurate well beyond what even early investors anticipated. Bezos's founding philosophy centered on customer obsession, long-term thinking, and a willingness to invest in infrastructure years before it would generate returns. The company went public in 1997 and systematically expanded from books into electronics, then general merchandise, then marketplace third-party selling, and ultimately into cloud computing, digital media, devices, logistics, and healthcare. Amazon Web Services, launched in 2006, was a consequence of the internal infrastructure Amazon had built to scale its retail operations — and became the company's most profitable business.\n\nAmazon operates one of the most complex multi-business enterprises in corporate history. Amazon.com and its marketplace of 2+ million third-party sellers represent the world's largest e-commerce platform. AWS serves as the cloud infrastructure backbone for a substantial portion of the global internet, generating $105.3 billion in revenue in FY2024. Amazon Prime, with hundreds of millions of members globally, bundles shipping benefits, streaming video, music, gaming, and pharmacy services into a loyalty flywheel that increases purchase frequency and customer lifetime value. Additional major business lines include Alexa and Echo devices, Kindle and digital content, Amazon Advertising (a $56B+ revenue business), Whole Foods, Amazon Pharmacy, and Amazon Logistics.\n\nAmazon reported FY2024 revenue of $638 billion, up 11% year over year, with a market capitalization of approximately $2.2 trillion — making it one of the five most valuable companies globally. The company employs 1.5 million+ people worldwide, making it one of the largest private employers on earth. Andy Jassy, who built AWS from its founding and succeeded Bezos as CEO in 2021, has focused Amazon's strategy on AWS AI infrastructure, advertising growth, and logistics efficiency as the primary drivers of long-term margin expansion.

Full profile

AI Visibility Head-to-Head

69
Overall Score
94
#2
Category Rank
#1
48
AI Consensus
75
stable
Trend
stable
63
ChatGPT
89
79
Perplexity
96
79
Gemini
99
62
Claude
94
77
Grok
99

Capabilities & Ecosystem

Capabilities

Only Dick's Sporting Goods
Sporting Goods
Only Amazon
E-commerce
Amazon is classified as company.

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