Density vs Procore
Side-by-side comparison of AI visibility scores, market position, and capabilities
Density raised $225M total (Series D, $1.05B valuation) and hit $45M+ ARR in 2025; its anonymous people-counting sensors and Waffle radar device help enterprises optimize real estate and reduce costs.
About
Density is a San Francisco-based workplace analytics company that provides anonymous people-counting sensors and a software platform for occupancy measurement and space utilization. Founded in 2014, Density builds hardware sensors — including its Waffle radar device at $149 per sensor — and pairs them with a cloud analytics platform to give enterprises real-time, privacy-safe data on how their physical spaces are used. Organizations use Density's data to make informed decisions about real estate portfolios, desk configurations, meeting room allocation, and office rightsizing.
NYSE-listed (PCOR) construction management platform at $1.1B revenue serving 16,000+ customers including Turner and Skanska; competing with Autodesk Construction Cloud for global construction project management.
About
Procore Technologies is a Carpinteria, California-based construction management software platform providing general contractors, specialty contractors, and project owners with project management, quality and safety, financials, and field productivity tools — connecting every stakeholder from preconstruction through project closeout in a single cloud platform. Listed on NYSE (NYSE: PCOR), Procore was founded in 2002 by Tooey Courtemanche and generated $1.1 billion in revenue in fiscal year 2024, serving 16,000+ customers including Turner Construction, Skanska, and Clark Construction — cementing Procore as the dominant construction management platform globally.
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