Company Overview
About Density
Density is a San Francisco-based workplace analytics company that provides anonymous people-counting sensors and a software platform for occupancy measurement and space utilization. Founded in 2014, Density builds hardware sensors — including its Waffle radar device at $149 per sensor — and pairs them with a cloud analytics platform to give enterprises real-time, privacy-safe data on how their physical spaces are used. Organizations use Density's data to make informed decisions about real estate portfolios, desk configurations, meeting room allocation, and office rightsizing.
Business Model & Competitive Advantage
Density has raised $225M in total funding over 6 rounds, with its most recent Series D of $125M led by Kleiner Perkins with participation from Altimeter Capital and Lachy Groom, valuing the company at $1.05B in November 2021. The company generated $45.2M in revenue in 2025, supporting a lean team of approximately 100 employees. Its anonymous data collection approach — which never identifies individuals, only counts occupancy — differentiates Density from badge-based or camera-based systems that raise employee privacy concerns.
Competitive Landscape 2025–2026
Density serves enterprise customers including Fortune 500 companies seeking to reduce underutilized real estate costs in a post-pandemic hybrid work environment. Key use cases include validating hybrid work policies, optimizing HVAC and energy usage based on actual occupancy, and right-sizing real estate portfolios. The company competes with Verkada, Cisco Spaces, and traditional building management system integrations, but its hardware-plus-software model with a focus on anonymous data privacy has driven strong enterprise adoption.
Key Differentiators
Market Leader
Density is recognized as a market leader in the Real Estate & Construction sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
Similar Brands
Trimble Construction One
Trimble Construction One is the integrated construction management platform from Trimble Inc., a technology company founded in 1978 and headquartered in Westminster, Colorado, that provides positionin
Procore
Procore Technologies is a Carpinteria, California-based construction management software platform providing general contractors, specialty contractors, and project owners with project management, qual
Autodesk Construction Cloud
Autodesk Construction Cloud is the construction technology platform of Autodesk Inc. (NASDAQ: ADSK) — formed through the integration of PlanGrid, BuildingConnected, Assemble, and BIM 360 acquisitions
Bentley Systems
Bentley Systems, Incorporated is an Exton, Pennsylvania-based infrastructure engineering software company — publicly traded on NASDAQ (NASDAQ: BSY) — providing software for the design, construction, o
Yardi
Yardi Systems is a Santa Barbara, California-based property management software company — privately owned by founder Anant Yardi — providing the leading integrated property management platform for res
RealPage
RealPage is a Richardson, Texas-based property management technology company providing software for residential rental housing operators — covering multifamily apartment communities, single-family ren
Compare Density with Competitors
Side-by-side AI visibility scores, platform breakdown, and market position.
Claim This Profile
Are you from Density? Claim your profile to see full AI mention excerpts, get weekly visibility change alerts, and optimize how AI systems describe your brand.
Claim Density Profile →Track AI Visibility in Real Time
Monitor how ChatGPT, Gemini, Perplexity, and Claude mention Density vs competitors. Get alerts when AI recommendations shift.
Start Free Tracking →