Company Overview
About Density
Density is a San Francisco-based workplace analytics company that provides anonymous people-counting sensors and a software platform for occupancy measurement and space utilization. Founded in 2014, Density builds hardware sensors — including its Waffle radar device at $149 per sensor — and pairs them with a cloud analytics platform to give enterprises real-time, privacy-safe data on how their physical spaces are used. Organizations use Density's data to make informed decisions about real estate portfolios, desk configurations, meeting room allocation, and office rightsizing.
Business Model & Competitive Advantage
Density has raised $225M in total funding over 6 rounds, with its most recent Series D of $125M led by Kleiner Perkins with participation from Altimeter Capital and Lachy Groom, valuing the company at $1.05B in November 2021. The company generated $45.2M in revenue in 2025, supporting a lean team of approximately 100 employees. Its anonymous data collection approach — which never identifies individuals, only counts occupancy — differentiates Density from badge-based or camera-based systems that raise employee privacy concerns.
Competitive Landscape 2025–2026
Density serves enterprise customers including Fortune 500 companies seeking to reduce underutilized real estate costs in a post-pandemic hybrid work environment. Key use cases include validating hybrid work policies, optimizing HVAC and energy usage based on actual occupancy, and right-sizing real estate portfolios. The company competes with Verkada, Cisco Spaces, and traditional building management system integrations, but its hardware-plus-software model with a focus on anonymous data privacy has driven strong enterprise adoption.
Key Differentiators
Market Leader
Density is recognized as a market leader in the Real Estate & Construction sector, demonstrating strong industry presence and customer trust.
Frequently Asked Questions
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