Curb vs Transplace
Side-by-side comparison of AI visibility scores, market position, and capabilities
NYC taxi e-hailing platform with 100K+ licensed drivers across 60+ US cities; Verifone-operated Curb app competing with Uber and Lyft for regulated licensed transportation and corporate ground travel management.
About
Curb Mobility is a New York City-based taxi technology and e-hailing platform — privately held — operating as the largest taxi app network in the United States with 100,000+ licensed taxi and for-hire vehicle drivers across 60+ cities (New York, Chicago, Boston, Philadelphia, Las Vegas, Miami, and other major US markets) providing app-based taxi hailing, in-cab payment processing (the Curb payment tablet installed in taxis), and enterprise ground transportation management for corporate clients, hotels, and airports seeking licensed, regulated transportation alternatives to rideshare. Originally launched as Taxi Magic in 2008 and rebranded as Curb in 2014, Curb is operated by Verifone Transportation Systems and serves the segment of travelers, corporate accounts, and accessibility-focused riders who specifically prefer licensed taxi services over Uber and Lyft drivers.
Managed transportation services and TMS platform acquired by Uber Freight for $2.25B in 2021. Dallas TX;
About
Transplace is a managed transportation services company and technology platform that provides outsourced freight management, transportation management system (TMS) software, and supply chain analytics to large shippers across North America. Founded in 2000 and headquartered in Dallas, Texas, Transplace was acquired by Uber Freight in 2021 for $2.25 billion, combining Transplace's managed transportation expertise and shipper relationships with Uber Freight's digital freight brokerage and technology capabilities to create a comprehensive freight technology and services company.\n\nTransplace's managed transportation model provides large manufacturers, retailers, and CPG companies with a fully outsourced freight management operation, where Transplace's team handles carrier procurement, load planning, execution, and analytics on behalf of the shipper using Transplace's proprietary TMS platform. This model differs from pure-play TMS software vendors by providing the operational expertise and carrier relationships alongside the technology, creating a more integrated solution for complex freight programs. Transplace managed billions of dollars in freight annually for its shipper clients before the Uber Freight acquisition.\n\nThe combination of Transplace and Uber Freight created a logistics platform that spans digital brokerage, managed transportation services, and TMS software, serving shippers across the complexity spectrum from spot freight to fully managed programs. Uber Freight's technology capabilities and carrier network have been integrated with Transplace's shipper relationships and managed services expertise, creating a differentiated competitive offering in the freight technology market against traditional managed transportation providers and pure-play TMS vendors.
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