Brand Intelligence Graph
Company Overview
About Curb
Curb Mobility is a New York City-based taxi technology and e-hailing platform — privately held — operating as the largest taxi app network in the United States with 100,000+ licensed taxi and for-hire vehicle drivers across 60+ cities (New York, Chicago, Boston, Philadelphia, Las Vegas, Miami, and other major US markets) providing app-based taxi hailing, in-cab payment processing (the Curb payment tablet installed in taxis), and enterprise ground transportation management for corporate clients, hotels, and airports seeking licensed, regulated transportation alternatives to rideshare. Originally launched as Taxi Magic in 2008 and rebranded as Curb in 2014, Curb is operated by Verifone Transportation Systems and serves the segment of travelers, corporate accounts, and accessibility-focused riders who specifically prefer licensed taxi services over Uber and Lyft drivers.
Business Model & Competitive Advantage
Curb's dual-channel distribution model captures both the consumer hailing market and the B2B ground transportation management market that enterprises require: the Curb app (iOS and Android) enables passengers to hail available licensed taxis with upfront metered fare transparency and card payment without cash — addressing the primary friction of traditional taxi hailing (not knowing when a cab will arrive or having exact change). The Curb Business platform (enterprise version) provides corporations with centralized billing, ground transportation policy enforcement, receipt management, and trip analytics for employee taxi usage — particularly valuable for industries (law, finance, consulting) where employee travel compliance and expense documentation require licensed taxi paper trails that rideshare receipts don't provide. The 2024 partnership with Hertz (enabling Hertz rental fleet vehicles to participate in Curb's for-hire vehicle network) and the Lyft app integration (Lyft app users in some markets can book Curb taxis through Lyft's interface) extend the network reach.
Competitive Landscape 2025–2026
In 2025, Curb Mobility (private) competes in the ride-hailing, ground transportation, and taxi technology market with Uber (NYSE: UBER, dominant US rideshare with UberTaxi integrations in some markets), Lyft (NASDAQ: LYFT, US rideshare), and Via (demand-responsive transit and rideshare technology) for urban transportation market share. Curb's licensed taxi positioning is both its constraint (taxi medallion supply limits driver network scale) and its advantage (regulated operators, standard metered rates, accessibility vehicle requirements met, insurance requirements fulfilled) for corporate clients with compliance requirements. The accessibility features (wheelchair-accessible taxi booking through the Curb app) fulfill ADA requirements that rideshare platforms have faced regulatory pressure to address. The 2025 strategy focuses on growing the Curb Business enterprise accounts with corporate travel management integration, expanding the airport ground transportation partnerships (where licensed taxis retain preference queue access), and building the real-time taxi dispatch intelligence for cities managing their taxi fleet modernization.
Recent Activity
View all →Upcoming Album, Standing Up, Coming 9/4 “Signs,” Reeves’ Song Alongside Evan Ford, Featured in Netflix’s Miracle Curb Records recording artist Sarah Reeves takes a sharp turn life turn on “180,” out today. From her forthcoming album, Standing Up, due 9/4, listen to the track HERE. “‘180’ is about the kind of love and healing that [...]
Curb Records singer-songwriter Mo Pitney continues his commitment to leading a traditional country music revival with the release of the fun-loving “Fiddle Around,” a lighthearted snapshot of life with his wife, Emily, out today (5/15) — listen HERE. The tongue-in-cheek original wraps vivid wordplay around a front-porch hootenanny and the life of the pickin’ party, [...]
Material Event filed 2026-05-08
Curb Records recording artist Owen Rivera captures the essence of summer in his new song, “LaiLuv,” out just in time for that awaiting beach getaway. Listen to the track HERE and watch the music video HERE. Bringing an irresistible fun-in-the-sun beach energy, “LaiLuv” boasts the kind of feel-good sound that’ll have you reaching for your [...]
LISTEN HERE Official Music Video for “Truck Bed Mixtape” Co-Directed by Brice and Starring His Son – Out Now WATCH HERE Forthcoming Album Sunriser and the Deluxe Edition, Sunriser (All Nighter) - Out on October 2nd PRE-SAVE HERE Curb Records multi-Platinum and award-winning artist, Lee Brice, has relased his latest summertime love anthem, “Truck Bed Mixtape,” out now. Written by Brice, Andy Sheridan [...]
Quarterly Report filed 2026-04-29
Material Event filed 2026-04-28
The hitmaker topped the chart this week with “What He’ll Never Have,” marking his seventh No. 1 at Country radio Till I Can’t I Will Tour continues throughout May, wrapping in Texas As Mother’s Day nears, Multi-Platinum Curb Records recording artist Dylan Scott is shining a light on his late mother in a special way [...]
So sad to hear that we’ve lost Alan Osmond. It’s important for the world to know the incredible role he played as the leader for The Osmonds. We always knew that Merrill was the sound of The Osmonds, and we always knew the special role that Wayne and Jay played, and obviously the incredible way [...]
PRE-SAVE HERE Official Music Video for “Truck Bed Mixtape” Directed by Brice and Starring His Son Takoda – Out on May 1st Brice Announces New Release Date for Sunriser Album and Deluxe Edition Sunriser (All Nighter) – Both Editions Out on October 2nd Curb Records award-winning artist, Lee Brice, has announced the upcoming release of summertime love anthem, “Truck Bed Mixtape,” [...]
The RIAA Platinum-certified smash has garnered over 400M global streams and counting New track “Slow Down Ol’ Son” out on streaming platforms this Friday, April 24 No stranger to the top of the charts, Multi-Platinum Curb Records recording artist Dylan Scott is basking in the glow of No. 1 at Country radio once again with [...]
Curb Racing, specifically through its partnership with Meyer Shank Racing w/ Curb-Agajanian, is having a dominant 2026 weekend at the Acura Grand Prix of Long Beach as of Saturday, April 18. The team has already secured a victory and top practice speeds across both major series!
Key Differentiators
Emerging Innovator
Curb is an emerging player bringing innovative solutions to the Transportation market.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
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Based on estimated brand signals. Historical tracking coming soon.
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