Culture Amp vs Factorial
Side-by-side comparison of AI visibility scores, market position, and capabilities
$750M revenue 2025; $228M funding; $1.5B valuation unicorn; 1,100 employees; acquired Orgnostic 2024; #1 G2 Employee Engagement/Performance; 311% customer ROI; HR platform leader
About
Culture Amp was founded in 2009 in Melbourne, Australia by Didier Elzinga, Douglas English, Jonny Schneider, and Rod Hamilton with the conviction that company culture is measurable and directly linked to business performance. The platform was built around employee surveys and feedback, starting with engagement surveys that gave HR teams access to statistically benchmarked data rather than anecdotal impressions. The founding team combined organizational psychology, software engineering, and design to produce a platform balancing survey rigor with usability for non-researcher HR teams.\n\nCulture Amp has expanded from engagement surveys into a comprehensive people and performance suite including continuous feedback, 360-degree reviews, goal-setting and OKR tracking, manager effectiveness surveys, diversity and inclusion analytics, and predictive attrition modeling. Its benchmark database — built from 25 million+ employees across thousands of global companies — provides peer comparison context no smaller vendor can match. Culture Amp acquired Orgnostic in 2024, adding people analytics and workforce data integration. It holds #1 G2 rankings in employee engagement and performance management.\n\nCulture Amp reached $750 million in revenue in 2025 with a $1.5 billion unicorn valuation, having raised $228 million from Sequoia Capital, Blackbird Ventures, and Sapphire Ventures. The company employs over 1,100 people globally. As organizations invest in understanding and improving employee experience — driven by retention pressure, hybrid work transitions, and the measurable link between engagement and productivity — Culture Amp's data-rich platform anchors the people analytics category.
Factorial is the leading European HR SaaS unicorn based in Barcelona; hit $100M ARR in Sep 2025; raised €110M in Mar 2025 (General Catalyst total €200M); serves 13,000+ businesses across Spain, Germany, France, Italy.
About
Factorial is a Barcelona-based HR software company that provides an all-in-one human resources management platform designed primarily for small and mid-sized businesses. Founded in 2016 by Jordi Romero, Pau Ramon, and Bernat Farrero, Factorial offers a comprehensive suite covering time tracking, employee scheduling, time-off management, payroll preparation, talent acquisition, performance management, expense reimbursement, and people analytics. The platform is built to replace the fragmented combination of spreadsheets, email workflows, and legacy HR tools that characterize HR operations at most SMBs, providing a single system of record for employee data and HR processes.
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