Cognism vs Salesforce
Side-by-side comparison of AI visibility scores, market position, and capabilities
$83M revenue 2024 (+30% YoY); 6,400 customers; $123.5M funding; $450M valuation; 440M contacts database; Sales Companion launch 2025; B2B sales intelligence leader
About
Cognism is a B2B sales intelligence platform founded in 2016 and headquartered in London, United Kingdom. The company was built to solve a persistent pain point for European sales teams: the lack of a reliable, GDPR-compliant contact database for outbound prospecting. Cognism's platform combines a 440 million contact database with phone-verified mobile numbers, intent data, and technographic signals to help sales and marketing teams identify and reach their ideal buyers more effectively than legacy static databases allow.\n\nCognism's core product provides sales teams with verified business contact data, company firmographics, and buying intent signals through a prospecting interface and native integrations with CRM platforms including Salesforce and HubSpot. In 2025, the company launched Sales Companion, an AI-powered prospecting assistant that surfaces timely outreach recommendations and automates data enrichment workflows. Cognism differentiates from US-centric competitors like ZoomInfo through its deep European data coverage, GDPR-compliant architecture, and phone-verified mobile numbers — a premium that directly drives higher connection rates on cold calls.\n\nCognism reached $83 million in revenue in 2024, a 30% year-over-year increase, serving 6,400 customers on $123.5 million in total funding at a $450 million valuation. The company is the recognized leader in B2B sales intelligence for European markets and is expanding actively in North America. It competes with ZoomInfo, Apollo.io, and Lusha, but its compliance-first positioning and European market depth create a defensible niche that US-headquartered competitors have struggled to penetrate effectively.
NYSE-listed (CRM) #1 enterprise CRM at $34.9B revenue with Sales, Service, Marketing Cloud and Agentforce AI; competing with Microsoft Dynamics and HubSpot for enterprise customer operations platform.
About
Salesforce is a San Francisco-based enterprise software company — the world's #1 CRM platform — providing Sales Cloud (pipeline and opportunity management), Service Cloud (customer support), Marketing Cloud (email and journey marketing), Commerce Cloud (B2C and B2B e-commerce), MuleSoft (integration platform), Tableau (analytics), and Slack (team collaboration) as a unified enterprise platform. Listed on NYSE (NYSE: CRM), Salesforce was founded in 1999 by Marc Benioff and Parker Harris and generated $34.9 billion in revenue in fiscal year 2025, serving 150,000+ companies globally from SMBs to Fortune 500 enterprises including Amazon, Bank of America, and T-Mobile.
AI Visibility Head-to-Head
Key Details
Capabilities & Ecosystem
Also Compare
Track AI Visibility in Real Time
Monitor how your brand performs across ChatGPT, Gemini, Perplexity, Claude, and Grok daily.