Cockroach Labs vs ServiceNow
Side-by-side comparison of AI visibility scores, market position, and capabilities
Developer of CockroachDB, the leading distributed SQL database; raised $633M total at a $5B Series F valuation; 715 employees; OEM deal with IBM in Oct 2025 for LinuxONE and IBM Cloud deployments.
About
Cockroach Labs is the company behind CockroachDB, a cloud-native distributed SQL database designed for globally distributed applications that require consistent transactions, high availability, and horizontal scalability without the operational complexity of traditional sharded databases. Founded in 2015 by Peter Mattis, Spencer Kimball, and Ben Darnell — all ex-Google engineers who worked on Spanner and Bigtable — Cockroach Labs built CockroachDB on the same architectural principles as Google Spanner, making enterprise-grade distributed SQL available to organizations that cannot build or afford Google's internal infrastructure.
NYSE-listed (NOW) enterprise workflow platform at $10.98B revenue serving 85% of Fortune 500; ITSM and AI automation competing with Atlassian and Microsoft for enterprise service management consolidation.
About
ServiceNow is a Santa Clara, California-based enterprise cloud platform — listed on NYSE (NYSE: NOW) — providing IT service management (ITSM), IT operations management (ITOM), customer service management, HR service delivery, security operations, and business process automation across enterprise departments through a unified platform that enables organizations to digitalize and automate workflows at scale. Founded in 2004 by Fred Luddy and generating $10.98 billion in subscription revenue in fiscal year 2024 with 8,100+ enterprise customers including 85% of the Fortune 500 (Apple, Amazon, Nike, Goldman Sachs), ServiceNow is the fastest enterprise software company to reach $10 billion in revenue.
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