CNH Industrial vs CropX
Side-by-side comparison of AI visibility scores, market position, and capabilities
Basildon UK global ag equipment (NYSE: CNH) at $18B+ agricultural revenue with New Holland/Case IH brands in 170 countries; Exor/Agnelli family control competing with Deere and AGCO for agricultural machinery markets.
About
CNH Industrial is a Basildon, United Kingdom-headquartered global agricultural and construction equipment manufacturer — controlled by Exor (the Agnelli family investment company) and listed on the New York Stock Exchange (NYSE: CNH) — providing farmers, contractors, and construction companies worldwide with agricultural machinery (tractors, combines, harvesters, balers) under the New Holland Agriculture, Case IH, and Steyr brands, and construction equipment under the Case CE and New Holland Construction brands. With $18+ billion in agricultural equipment revenue, 35,000+ employees across 40 production sites and 49 R&D centers, and market presence in approximately 170 countries, CNH Industrial is the world's second-largest agricultural machinery manufacturer by revenue. Formed in 2013 from the merger of Fiat Industrial and CNH Global.
$3.5M annual revenue 2025; $86.1M total funding (Series C Oct 2023); deployed in 60+ countries; acquired Regen adding 130K acres; 134 employees; precision agriculture market $8.7B 2024; subscription-based model
About
CropX was founded in 2014 in Tel Aviv, Israel, with the mission of helping farmers improve crop yields and reduce resource consumption through precision agriculture technology. The company developed soil sensing hardware and analytics software that translate subsurface soil data into actionable irrigation and nutrient management recommendations, enabling farms of any size to optimize inputs based on actual field conditions rather than generalized agronomic guidelines.\n\nCropX's platform combines wireless soil sensors that measure moisture, temperature, and electrical conductivity at multiple depths with a cloud-based analytics engine that integrates weather data, satellite imagery, and farm management records. Recommendations are delivered via a mobile app, enabling farm managers to make data-driven irrigation decisions in real time. The 2023 acquisition of Regen added 130,000 acres of managed farmland to its platform and expanded its capabilities in carbon and regenerative agriculture. CropX is deployed in 60+ countries across a diverse range of crops and farm types.\n\nCropX has raised $86.1M in total funding, including a Series C in October 2023, and has grown to serve 20,000+ customers with a team of 134 employees. The company's international deployment footprint — spanning North America, Europe, Australia, and emerging agricultural markets — reflects the universal applicability of data-driven soil management. CropX sits at the intersection of precision agriculture, water conservation, and sustainable farming, three of the highest-priority investment themes in global food systems.
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