Cloaked vs Splunk
Side-by-side comparison of AI visibility scores, market position, and capabilities
Raised $375M Series B (Mar 2026). Backed by General Catalyst, Lux Capital, DuckDuckGo Ventures. 350K paying consumers, 10M protected identities. Pivoting to enterprise.
About
Cloaked is an identity protection platform that generates masked virtual identities — disposable email addresses, phone numbers, and credentials — that shield users' real information from data brokers, advertisers, and potential breach targets. The company raised $375 million in Series B financing in March 2026, backed by General Catalyst, Liberty City Ventures, Lux Capital, and DuckDuckGo Ventures. With 350,000 paying consumers and 10 million protected identities, Cloaked is now pivoting toward the enterprise market where employee identity protection has become a compliance imperative.
Data platform for security and observability acquired by Cisco for $28B in March 2024. Used by 90 of Fortune 100; 7,500+ enterprise customers globally; flagship SIEM and Splunk SOAR power enterprise security operations centers.
About
Splunk is a data platform for security and observability founded in 2003 in San Francisco, built on the idea that machine-generated data — logs, events, metrics, traces — contains the intelligence organizations need to detect threats, investigate incidents, and ensure digital systems stay available. The company's core technology indexes and searches massive volumes of machine data in real time, enabling security and IT operations teams to answer complex questions across their entire data estate without predefined schemas.\n\nSplunk's flagship product is its SIEM (Security Information and Event Management) platform, used by 90 of the Fortune 100 to detect and respond to security threats. Its broader portfolio includes Splunk Observability Cloud for infrastructure monitoring, Splunk SOAR for security orchestration and automated response, and Splunk IT Service Intelligence for IT operations. The platform's schema-on-read approach and SPL query language give analysts flexibility to investigate novel threats and operational issues that structured databases cannot accommodate.\n\nSplunk was acquired by Cisco for $28B in March 2024, one of the largest cybersecurity acquisitions in history, and has been integrated into Cisco's AI-driven security portfolio. The combination of Cisco's network telemetry and global customer relationships with Splunk's data analytics depth creates a powerful full-stack security and observability offering. Under Cisco, Splunk is adding AI-native features — including AI Assistant for SPL and automated threat detection — to maintain its leadership position as the SIEM market evolves toward AI-augmented security operations.
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