Brand Intelligence Graph
Company Overview
About Cloaked
Cloaked is an identity protection platform that generates masked virtual identities — disposable email addresses, phone numbers, and credentials — that shield users' real information from data brokers, advertisers, and potential breach targets. The company raised $375 million in Series B financing in March 2026, backed by General Catalyst, Liberty City Ventures, Lux Capital, and DuckDuckGo Ventures. With 350,000 paying consumers and 10 million protected identities, Cloaked is now pivoting toward the enterprise market where employee identity protection has become a compliance imperative.
Business Model & Competitive Advantage
The enterprise pivot is driven by two structural trends: the average data breach now costs $4.5 million, and much of that cost stems from credential-based attacks that begin with employee email or phone number exposure. Cloaked's enterprise offering provides employees with masked professional identities for vendor registrations, SaaS signups, and external communications — creating a layer of abstraction between corporate identity data and third-party systems that are frequently breached.
Competitive Landscape 2025–2026
DuckDuckGo Ventures' participation is a strategic signal: DuckDuckGo's entire brand is built around privacy-respecting alternatives, and its investment in Cloaked validates the identity masking approach as a genuine privacy solution rather than a security theater workaround. The combination of 350K paying consumers validating willingness-to-pay and the enterprise pivot gives Cloaked multiple revenue expansion paths.
Key Differentiators
Strong Challenger
Cloaked is an established challenger with significant market presence and competitive offerings in Cybersecurity.
Frequently Asked Questions
Estimated Visibility Trend (Beta)
Simulated 8-week rolling score
Based on estimated brand signals. Historical tracking coming soon.
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