CleverTap vs Xactly
Side-by-side comparison of AI visibility scores, market position, and capabilities
Mumbai mobile customer engagement platform with real-time segmentation and omnichannel campaigns; $356M raised at $1.7B valuation serving 2,000+ brands competing with Braze for mobile app retention.
About
CleverTap is a Mumbai-based customer engagement and retention platform — backed with $356 million raised including a $105 million Series D in May 2022 at a $1.7 billion valuation — providing mobile-first brands with a unified system for user segmentation, omnichannel campaign orchestration (push notifications, in-app messages, email, SMS, WhatsApp, web push), predictive analytics, and product analytics that closes the loop between user behavior data and personalized marketing action. Founded in 2013 by Sunil Thomas, Anand Jain, and Suresh Kondamudi, CleverTap serves 2,000+ companies including Sony, Domino's India, Vodafone, and Gojek with enterprise customer engagement infrastructure for mobile and digital products in high-growth markets.
Enterprise incentive compensation and sales performance platform with a proprietary multi-decade benchmark dataset. Covers Incent, Manage, Plan, and Forecast for global sales organizations.
About
Xactly is an enterprise sales performance management (SPM) software company founded in 2005 and headquartered in Denver, Colorado. The company offers a comprehensive suite covering incentive compensation management (Incent), territory and quota management (Manage), sales planning (Plan), and revenue forecasting (Forecast)—serving large sales organizations that need to automate complex commission calculations, manage compensation plans, and align sales territories with business goals.\n\nXactly's most distinctive asset is its proprietary benchmarking dataset built from decades of commission and performance data across thousands of companies, allowing customers to compare comp plans and rep performance against industry peers. This data moat provides Xactly with a defensible competitive position in the enterprise segment. The platform supports complex commission structures including multi-tier accelerators, splits, draws, recoveries, and channel partner compensation—calculations that are error-prone when managed in spreadsheets.\n\nXactly serves mid-market and enterprise customers across technology, financial services, manufacturing, and life sciences, with deep integrations into Salesforce, Workday, SAP, and Oracle HCM. The company was taken private by Vista Equity Partners in 2017 and has continued expanding its AI and predictive analytics capabilities for sales planning and quota attainment forecasting. Xactly competes with Varicent, CaptivateIQ, Anaplan, and SAP Commissions in the incentive compensation management market.
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