Clay vs Modal

Side-by-side comparison of AI visibility scores, market position, and capabilities

Clay leads in AI visibility (78 vs 45)

Clay

LeaderSales & Marketing Tech

Data Enrichment & GTM

GTM data enrichment platform hit $100M ARR in 2 years; raised $100M Series C at $3.1B valuation led by CapitalG; 10K+ customers incl OpenAI, Anthropic

AI VisibilityBeta
Overall Score
B78
Category Rank
#1 of 1
AI Consensus
63%
Trend
up
Per Platform
ChatGPT
85
Perplexity
76
Gemini
73

About

Clay is a GTM data enrichment and outbound automation platform founded in 2021, built on the thesis that go-to-market teams should be able to build sophisticated data workflows without engineering support. The platform acts as a spreadsheet-like interface that connects to 100+ data providers simultaneously — including LinkedIn, Clearbit, Hunter, and custom APIs — allowing sales and growth teams to enrich leads, score accounts, and automate personalized outreach at scale. Clay's core technology is its waterfall enrichment engine, which queries multiple data sources in sequence to maximize coverage and data freshness for any given record.\n\nClay's product is used by growth engineers, demand generation teams, and RevOps professionals at companies ranging from early-stage startups to enterprise accounts. Users build enrichment tables, run AI-generated personalization at scale using built-in Claude and GPT integrations, and push outputs directly into CRMs like Salesforce and HubSpot or sequencing tools like Outreach. Customers include OpenAI, Anthropic, Notion, and hundreds of high-growth B2B companies that have replaced fragmented data stacks with Clay's unified enrichment layer.\n\nClay reached $100M ARR in roughly two years, a milestone that tracks with explosive word-of-mouth adoption in the GTM engineering community. The company raised a $100M Series C at a $3.1B valuation led by CapitalG (Google's independent growth fund) in 2024, with 10,000+ paying customers. Clay has become the default infrastructure layer for modern outbound sales teams and is widely credited with defining the "GTM engineer" job category.

Full profile

Modal

EmergingAI & Machine Learning

Serverless ML

Serverless GPU cloud platform for AI/ML with Python-native deployment and per-second billing; developer-favorite scaling from zero competing with Replicate and Beam for AI compute.

AI VisibilityBeta
Overall Score
C45
Category Rank
#1 of 1
AI Consensus
55%
Trend
up
Per Platform
ChatGPT
38
Perplexity
50
Gemini
53

About

Modal is a serverless cloud computing platform purpose-built for AI and machine learning workloads — providing on-demand GPU compute that scales instantly from zero with per-second billing, container management, distributed training support, and a Python-native developer experience that makes running ML workloads in the cloud feel as simple as running code locally. Founded in 2021 in New York City and backed by Redpoint Ventures and other investors, Modal has grown rapidly as AI development has accelerated demand for flexible, developer-friendly GPU infrastructure.\n\nModal's developer experience is its primary differentiator — engineers write Python functions decorated with @modal.function() and deploy them to the cloud with a single command, with Modal handling container building, GPU provisioning, auto-scaling, and execution. The platform supports training jobs that need distributed compute across multiple GPUs, model serving endpoints that scale to zero when unused (eliminating idle GPU costs), and batch inference jobs that process large datasets. The per-second billing model means developers pay only for actual compute time, not provisioned instances.\n\nIn 2025, Modal competes in the AI infrastructure market with Replicate, Beam, Banana, and major cloud providers' managed ML services (AWS SageMaker, Google Vertex AI, Azure ML) for serverless GPU compute. The market for AI-specific cloud infrastructure has grown dramatically as the number of ML engineers deploying models to production has expanded — traditional cloud providers require significant DevOps expertise to use GPU instances effectively, while Modal's Python-native approach reduces the barrier to entry. Modal has attracted a strong developer following among AI researchers and ML engineers building production AI applications. The 2025 strategy focuses on growing the developer community, adding enterprise features (dedicated GPU capacity, private networking, compliance), and expanding the hardware options available (H100 GPUs, custom accelerators).

Full profile

AI Visibility Head-to-Head

78
Overall Score
45
#1
Category Rank
#1
63
AI Consensus
55
up
Trend
up
85
ChatGPT
38
76
Perplexity
50
73
Gemini
53
70
Claude
39
81
Grok
37

Capabilities & Ecosystem

Capabilities

Only Clay
Data Enrichment & GTM
Only Modal
Serverless ML

Integrations

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