Chewy vs Colgate

Side-by-side comparison of AI visibility scores, market position, and capabilities

AI visibility is closely matched (80 vs 79)
Chewy logo

Chewy

LeaderPet Care

Pet Supplies

Leading online pet retailer with $12B revenue and 20M active customers; Autoship subscriptions and expansion into veterinary clinics and pet health insurance.

AI VisibilityBeta
Overall Score
A80
Category Rank
#18 of 224
AI Consensus
80%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
76
Gemini
76

About

Chewy is the leading online pet retailer in the United States, providing pet food, treats, supplies, medications, and veterinary services to over 20 million active customers. Founded in 2011 by Ryan Cohen and Michael Day and headquartered in Dania Beach, Florida, Chewy was acquired by PetSmart in 2017 for $3.35 billion — then the largest e-commerce acquisition ever — and subsequently went public in June 2019 at a $14.3 billion valuation. The company generates approximately $11-12 billion in annual net sales.

Full profile
Colgate logo

Colgate

LeaderBeauty & Personal Care

Toothpaste

Colgate-Palmolive (NYSE: CL) #1 global toothpaste brand at $20.1B company revenue with 1-in-3 global brushers; competing with P&G Oral-B and Sensodyne across 200+ countries for oral care leadership.

AI VisibilityBeta
Overall Score
B79
Category Rank
#25 of 224
AI Consensus
77%
Trend
stable
Per Platform
ChatGPT
74
Perplexity
76
Gemini
83

About

Colgate is the flagship oral care brand of Colgate-Palmolive Company (NYSE: CL) — a New York-based global consumer products company founded in 1806 — producing toothpaste, toothbrushes, mouthwash, whitening products, and children's oral care across 200+ countries and territories with an estimated $10+ billion in annual brand revenue. Colgate-Palmolive generated $20.1 billion in total revenue in fiscal year 2024 across Oral Care, Personal Care, Home Care, and Pet Nutrition (Hill's Science Diet). Colgate holds the #1 global toothpaste market share position — the Colgate brand is used by approximately 1 in 3 people who brush their teeth globally — with particularly dominant positions in emerging markets (India, Latin America, Africa) where Colgate's brand recognition exceeds 90% in many markets.

Full profile

AI Visibility Head-to-Head

80
Overall Score
79
#18
Category Rank
#25
80
AI Consensus
77
stable
Trend
stable
84
ChatGPT
74
76
Perplexity
76
76
Gemini
83
78
Claude
81
80
Grok
76

Key Details

Category
Pet Supplies
Toothpaste
Tier
Leader
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only Chewy
Pet Supplies
Only Colgate
Toothpaste

Integrations

Chewy is classified as company. Colgate is classified as company (part of Colgate-Palmolive).

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