Centivo vs ServiceNow GRC
Side-by-side comparison of AI visibility scores, market position, and capabilities
Centivo designs employer-sponsored health plans anchored to primary care relationships with no deductibles, low copays, and free PCP visits; targets self-funded mid-to-large employers; raised $80M+ in funding;
About
Centivo is a New York-based healthcare company founded in 2017 by Ashok Subramanian and former Aetna executives. The company designs and administers employer-sponsored health plans for self-funded employers — companies that directly bear the cost of employee healthcare claims rather than purchasing fully insured group health coverage. Centivo's plan design is anchored around primary care relationships: every member selects a primary care provider (PCP) who coordinates their care, and the benefit design incentivizes using that PCP through zero-deductible, low-copay plan structures with free primary care visits, driving utilization toward high-value, relationship-based care rather than specialist-first, emergency-driven care patterns.
ServiceNow (NYSE: NOW) GRC module on $10.98B platform automating risk, compliance, and audit for 200+ enterprises; native Now Platform integration competing with OneTrust for enterprise GRC in the $51B market.
About
ServiceNow GRC (Governance, Risk, and Compliance) is the integrated risk management module within the ServiceNow Now Platform — operated by ServiceNow, Inc. (NYSE: NOW), a Santa Clara, California-based enterprise workflow automation company generating $10.98 billion in subscription revenue in fiscal year 2024 (+22% year-over-year) — providing compliance officers, risk managers, and internal audit teams at large enterprises with policy management, regulatory compliance automation, enterprise risk assessments, audit management, and vendor risk management unified on the same ServiceNow platform that already runs their IT service management, HR workflows, and security operations. ServiceNow GRC serves over 200 enterprise customers and competes in the $51 billion global GRC software market projected to reach $84 billion by 2030.
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