BarkBox vs Planet Fitness
Side-by-side comparison of AI visibility scores, market position, and capabilities
Monthly dog subscription box with 1.5M subscribers; $200M revenue with BARK brand expanding to dental, retail, and BARK Air premium dog travel experiences.
About
BarkBox is a subscription service delivering monthly boxes of dog toys, treats, and chews to dog owners, and the parent company of the BARK brand which has expanded to include BarkBright (dental), BarkShop (retail), and BARK Air (dog-friendly charter flights). Founded in 2011 in New York City by Matt Meeker, Carly Strife, and Henrik Werdelin, BarkBox became the defining brand in the pet subscription box category, going public via SPAC merger in June 2021. The company generates approximately $200 million in annual revenue.
NYSE: PLNT largest US gym chain with 17.2M+ members at $10/month Judgment Free Zone concept in 2,600+ locations; $1.07B revenue competing with Anytime Fitness and 24 Hour Fitness for value fitness club market.
About
Planet Fitness is a Hampton, New Hampshire-based fitness club franchise — listed on NYSE (NYSE: PLNT) — operating 2,600+ gym locations across the US, Canada, and international markets as the largest fitness club chain by membership count with 17.2+ million members paying $10/month (Classic membership) or $24.99/month (Black Card membership) in a deliberately non-intimidating Judgment Free Zone designed to attract first-time and casual exercisers who avoid traditional gyms. Founded in 1992 by Michael Grondahl and Marc Grondahl, Planet Fitness generated approximately $1.07 billion in revenue in fiscal year 2024, operating a franchise-heavy model (90%+ franchised locations) that collects royalty fees, equipment revenue from new club openings, and National Advertising Fund contributions from franchisees.
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