Planet Fitness vs Gold's Gym

Side-by-side comparison of AI visibility scores, market position, and capabilities

Planet Fitness leads in AI visibility (81 vs 53)

Planet Fitness

LeaderFitness & Wellness

Gym

NYSE: PLNT largest US gym chain with 17.2M+ members at $10/month Judgment Free Zone concept in 2,600+ locations; $1.07B revenue competing with Anytime Fitness and 24 Hour Fitness for value fitness club market.

AI VisibilityBeta
Overall Score
A81
Category Rank
#1 of 6
AI Consensus
57%
Trend
stable
Per Platform
ChatGPT
89
Perplexity
84
Gemini
74

About

Planet Fitness is a Hampton, New Hampshire-based fitness club franchise — listed on NYSE (NYSE: PLNT) — operating 2,600+ gym locations across the US, Canada, and international markets as the largest fitness club chain by membership count with 17.2+ million members paying $10/month (Classic membership) or $24.99/month (Black Card membership) in a deliberately non-intimidating Judgment Free Zone designed to attract first-time and casual exercisers who avoid traditional gyms. Founded in 1992 by Michael Grondahl and Marc Grondahl, Planet Fitness generated approximately $1.07 billion in revenue in fiscal year 2024, operating a franchise-heavy model (90%+ franchised locations) that collects royalty fees, equipment revenue from new club openings, and National Advertising Fund contributions from franchisees.

Full profile

Gold's Gym

ChallengerFitness & Wellness

Gym

Legendary bodybuilding gym brand owned by RSG Group after 2020 bankruptcy; 600 gyms globally with Venice Beach heritage attracting serious weightlifters and international franchise growth.

AI VisibilityBeta
Overall Score
C53
Category Rank
#5 of 6
AI Consensus
73%
Trend
stable
Per Platform
ChatGPT
50
Perplexity
51
Gemini
59

About

Gold's Gym is a legendary fitness brand born from the 1960s and 1970s bodybuilding culture in Venice Beach, California — the original Gold's Gym was the training ground for Arnold Schwarzenegger, Lou Ferrigno, and other bodybuilding champions featured in the 1977 documentary "Pumping Iron." Founded in 1965 by Joe Gold, the brand is now owned by RSG Group (Germany) after being acquired from TRT Holdings in 2020, operating approximately 600 gyms in 30+ countries under a franchise model.

Full profile

AI Visibility Head-to-Head

81
Overall Score
53
#1
Category Rank
#5
57
AI Consensus
73
stable
Trend
stable
89
ChatGPT
50
84
Perplexity
51
74
Gemini
59
76
Claude
59
72
Grok
52

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