Aura vs SentinelOne

Side-by-side comparison of AI visibility scores, market position, and capabilities

SentinelOne leads in AI visibility (90 vs 72)
Aura logo

Aura

LeaderCybersecurity

Consumer Digital Safety & Identity Protection

Aura is the leading all-in-one consumer digital safety platform; raised $140M Series G at $1.6B valuation (Mar 2025); $672M total raised; covers identity theft protection, VPN, antivirus, parental controls, and 24/7 fraud support.

AI VisibilityBeta
Overall Score
B72
Category Rank
#59 of 279
AI Consensus
77%
Trend
stable
Per Platform
ChatGPT
66
Perplexity
69
Gemini
74

About

Aura is a consumer-focused digital safety company offering a comprehensive, integrated platform that protects individuals and families from identity theft, online fraud, and cybersecurity threats. Founded in 2019 and headquartered in Boston, Aura bundles identity theft monitoring, dark web scanning, credit monitoring, VPN, antivirus, password manager, parental controls, and 24/7 fraud remediation support into a single app and subscription. Unlike legacy identity protection services that offer narrow credit monitoring or separate antivirus tools, Aura''s platform spans the full spectrum of digital threats facing consumers.

Full profile
SentinelOne logo

SentinelOne

ChallengerSecurity

Endpoint Security

AI-powered endpoint security with $800M revenue; autonomous threat response and rollback on the Singularity Platform competing with CrowdStrike after CrowdStrike's 2024 global outage.

AI VisibilityBeta
Overall Score
A90
Category Rank
#1 of 279
AI Consensus
86%
Trend
stable
Per Platform
ChatGPT
94
Perplexity
88
Gemini
92

About

SentinelOne is a cybersecurity company providing AI-powered endpoint detection and response (EDR), extended detection and response (XDR), cloud security, and identity security through its Singularity Platform — using machine learning to detect and autonomously respond to malware, ransomware, and advanced threats in real time without requiring human intervention. Listed on NYSE (NYSE: S) and headquartered in Mountain View, California, SentinelOne generates approximately $800 million in annual revenue and competes with CrowdStrike for the enterprise endpoint security market.\n\nSentinelOne's Singularity Platform differentiates through autonomous response capability — when a threat is detected, the platform can automatically isolate infected machines, terminate malicious processes, roll back files to pre-attack states, and remediate damage without requiring a security analyst to approve each action. This "autonomous" response model reduces the threat dwell time and damage from fast-moving ransomware attacks that can encrypt thousands of files in minutes. The cloud-native architecture uses the Singularity Data Lake to correlate telemetry across endpoints, cloud workloads, and identities for unified threat detection.\n\nIn 2025, SentinelOne competes primarily with CrowdStrike Falcon for enterprise EDR/XDR market share — the two companies have become the dominant modern endpoint security vendors, having displaced legacy antivirus from McAfee and Symantec. The July 2024 CrowdStrike Falcon content update outage (which caused millions of Windows machines to crash) created a significant opportunity for SentinelOne, which accelerated customer acquisition in the months following. SentinelOne's 2025 strategy focuses on growing Purple AI (its generative AI security analyst that provides natural language threat investigation), expanding cloud workload protection, and growing identity security through its Singularity Identity product.

Full profile

AI Visibility Head-to-Head

72
Overall Score
90
#59
Category Rank
#1
77
AI Consensus
86
stable
Trend
stable
66
ChatGPT
94
69
Perplexity
88
74
Gemini
92
75
Claude
92
72
Grok
93

Key Details

Category
Consumer Digital Safety & Identity Protection
Endpoint Security
Tier
Leader
Challenger
Entity Type
brand
company

Capabilities & Ecosystem

Capabilities

Only SentinelOne
Endpoint Security

Integrations

Only SentinelOne
SentinelOne is classified as company.

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