AtoB vs Motive
Side-by-side comparison of AI visibility scores, market position, and capabilities
SF YC W20 fleet fuel card for trucking at $264M total ($130M General Catalyst Series C Sep 2024 at $800M val); 500% revenue growth with 45¢/gallon average savings competing with WEX and Fleetcor for small trucking carrier payment infrastructure.
About
AtoB is a San Francisco-based fuel card and fleet payment platform for the trucking industry — backed by Y Combinator (W20) with $264 million in total funding including a $130 million Series C in September 2024 led by General Catalyst at an $800 million valuation — providing small and medium-sized trucking businesses with the AtoB Carrier Wallet for fuel expense management and non-fuel business expenses, averaging 45 cents per gallon savings and up to $2.00 maximum savings through strategic fuel network partnerships including Uber Freight. Founded in 2019 by Tushar Misra, Vignan Velivela, and Harshita Arora, AtoB achieved 500% revenue and volume growth in the year preceding the Series C, serving the trucking industry's need for modern fleet financial management without the credit barriers and fee structures of legacy fleet cards.
San Francisco fleet management platform (formerly KeepTruckin) serving 120K+ customers with AI dashcams, ELD compliance, and GPS; $2.85B valuation competing with Samsara for commercial fleet telematics.
About
Motive (formerly KeepTruckin, rebranded 2022) is a San Francisco-based fleet management and physical operations platform providing AI-powered telematics — video dashcams, GPS tracking, electronic logging device (ELD) compliance, driver safety coaching, and fleet spend management — to trucking, construction, oil and gas, agriculture, and field service companies managing commercial vehicles. Founded in 2013 by CEO Shoaib Makani and backed with $400+ million raised including a $150 million Series E in 2021 at a $2.85 billion valuation from investors including CapitalG (Google) and Andreessen Horowitz, Motive serves 120,000+ customers managing 1 million+ physical assets.
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