Assurtiv vs ServiceNow GRC
Side-by-side comparison of AI visibility scores, market position, and capabilities
Hyderabad India SMB GRC startup (incorporated October 2024); AI-powered policy management and ISO 27001 compliance automation targeting growing companies competing with Vanta and Drata for SMB compliance platform.
About
Assurtiv Technologies is a Hyderabad, India-based governance, risk, and compliance (GRC) software startup — incorporated on October 14, 2024 as a private limited company with the Registrar of Companies, ROC Hyderabad — building an AI-powered integrated GRC platform specifically designed for small to mid-sized businesses (SMBs) that need enterprise-grade compliance management without the complexity and cost of platforms designed for large enterprises. Registered at 91 Springboard Business Hub in Hyderabad's Hitec City technology hub, Assurtiv is led by three directors: Archana Moturi, Kanaka Durga Bhavani Yella, and Kishore Jagannadha Paravastu. The company's platform combines centralized policy management (with preloaded templates, version tracking, and automated approval workflows), real-time risk assessment dashboards, compliance management with built-in ISO 27001 features, automated audit capabilities, and a custom generative AI solution providing intelligent recommendations for policy optimization and risk mitigation. Authorized and paid-up capital of ₹1,500,000 (~$18,000 USD) reflects early pre-revenue stage.
ServiceNow (NYSE: NOW) GRC module on $10.98B platform automating risk, compliance, and audit for 200+ enterprises; native Now Platform integration competing with OneTrust for enterprise GRC in the $51B market.
About
ServiceNow GRC (Governance, Risk, and Compliance) is the integrated risk management module within the ServiceNow Now Platform — operated by ServiceNow, Inc. (NYSE: NOW), a Santa Clara, California-based enterprise workflow automation company generating $10.98 billion in subscription revenue in fiscal year 2024 (+22% year-over-year) — providing compliance officers, risk managers, and internal audit teams at large enterprises with policy management, regulatory compliance automation, enterprise risk assessments, audit management, and vendor risk management unified on the same ServiceNow platform that already runs their IT service management, HR workflows, and security operations. ServiceNow GRC serves over 200 enterprise customers and competes in the $51 billion global GRC software market projected to reach $84 billion by 2030.
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