Applied Systems vs ServiceNow GRC

Side-by-side comparison of AI visibility scores, market position, and capabilities

ServiceNow GRC leads in AI visibility (86 vs 74)
Applied Systems logo

Applied Systems

LeaderInsurance Technology (InsurTech) & Risk Management

Insurance Agency Management & Connectivity Platform

Insurance agency management and connectivity platform. University Park IL. PE-backed. Serves 50,000+ agencies globally with EPIC AMS, CSR24, and carrier connectivity network.

AI VisibilityBeta
Overall Score
B74
Category Rank
#26 of 158
AI Consensus
72%
Trend
stable
Per Platform
ChatGPT
71
Perplexity
77
Gemini
69

About

Applied Systems is the largest insurance technology company serving independent agencies and brokers, headquartered in University Park, Illinois, and backed by private equity. The company's flagship EPIC agency management system (AMS) is used by over 50,000 agencies in the United States, Canada, the UK, and Ireland, managing policy data, client relationships, accounting, document management, and carrier communications for the global independent agent distribution channel. Applied also owns EZLynx (comparative rating), CSR24 (client self-service portal), and a suite of connectivity tools that form the backbone of independent agent technology infrastructure.\n\nApplied's carrier connectivity platform is a critical component of the insurance distribution ecosystem — providing the technology infrastructure that transmits data between agencies and hundreds of insurance carriers, enabling real-time quoting, policy downloads, and claims status. Applied Connect, the company's API-based connectivity network, processes billions of transactions annually between agents and carriers, making Applied a de facto infrastructure provider for the independent agent channel. This network effect creates significant switching costs and competitive barriers that newer AMS vendors struggle to overcome.\n\nApplied Systems has grown primarily through acquisition, building a portfolio of complementary products including EZLynx, Planck (AI-powered commercial lines underwriting), and international AMS platforms. The company's PE backing has funded aggressive product investment and international expansion, positioning Applied as a global insurance distribution technology platform rather than purely a domestic AMS vendor. As independent agents face growing competition from direct digital insurance channels, Applied's investment in modern APIs, analytics, and digital client experience tools supports agents' competitiveness.

Full profile
ServiceNow GRC logo

ServiceNow GRC

LeaderCompliance & GRC

Enterprise GRC

ServiceNow (NYSE: NOW) GRC module on $10.98B platform automating risk, compliance, and audit for 200+ enterprises; native Now Platform integration competing with OneTrust for enterprise GRC in the $51B market.

AI VisibilityBeta
Overall Score
A86
Category Rank
#4 of 158
AI Consensus
81%
Trend
stable
Per Platform
ChatGPT
84
Perplexity
92
Gemini
85

About

ServiceNow GRC (Governance, Risk, and Compliance) is the integrated risk management module within the ServiceNow Now Platform — operated by ServiceNow, Inc. (NYSE: NOW), a Santa Clara, California-based enterprise workflow automation company generating $10.98 billion in subscription revenue in fiscal year 2024 (+22% year-over-year) — providing compliance officers, risk managers, and internal audit teams at large enterprises with policy management, regulatory compliance automation, enterprise risk assessments, audit management, and vendor risk management unified on the same ServiceNow platform that already runs their IT service management, HR workflows, and security operations. ServiceNow GRC serves over 200 enterprise customers and competes in the $51 billion global GRC software market projected to reach $84 billion by 2030.

Full profile

AI Visibility Head-to-Head

74
Overall Score
86
#26
Category Rank
#4
72
AI Consensus
81
stable
Trend
stable
71
ChatGPT
84
77
Perplexity
92
69
Gemini
85
79
Claude
88
69
Grok
88

Key Details

Category
Insurance Agency Management & Connectivity Platform
Enterprise GRC
Tier
Leader
Leader
Entity Type
company
product

Capabilities & Ecosystem

Capabilities

Only Applied Systems
Insurance Agency Management & Connectivity Platform
Only ServiceNow GRC
Enterprise GRC

Integrations

Only ServiceNow GRC
Applied Systems is classified as company. ServiceNow GRC is classified as product (part of ServiceNow).

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