Aon plc vs Block

Side-by-side comparison of AI visibility scores, market position, and capabilities

Block leads in AI visibility (90 vs 78)
Aon plc logo

Aon plc

LeaderConsumer Finance

Insurance Brokerage

Aon plc (AON) reported ~$15.7B revenue in FY2024. Global professional services firm providing risk, reinsurance, health, and human capital advisory. HQ: Dublin / London.

AI VisibilityBeta
Overall Score
B78
Category Rank
#63 of 682
AI Consensus
68%
Trend
stable
Per Platform
ChatGPT
73
Perplexity
73
Gemini
84

About

Aon plc is one of the world's largest professional services firms focused on risk, reinsurance, retirement, and health solutions. Founded in 1982 and headquartered in Dublin, Aon operates across more than 120 countries, employing approximately 60,000 professionals who advise clients on managing complex risks and optimizing their human capital strategies. The company's core offering is insurance brokerage and risk advisory — Aon acts as an intermediary between corporations and insurers, placing coverage and advising on risk management programs.

Full profile
Block logo

Block

LeaderFinance

General

San Francisco fintech (NYSE: SQ) added to S&P 500 July 2025; Cash App $5.0B gross profit, Square $3.7B, Afterpay BNPL integration, Jack Dorsey CEO competing with PayPal/Venmo and Stripe for merchant and consumer fintech.

AI VisibilityBeta
Overall Score
A90
Category Rank
#5 of 682
AI Consensus
90%
Trend
stable
Per Platform
ChatGPT
93
Perplexity
92
Gemini
89

About

Block, Inc. is a San Francisco, California-based financial technology company — publicly traded on the New York Stock Exchange (NYSE: SQ) as an S&P 500 Information Technology component (added to the S&P 500 on July 23, 2025, replacing Hess Corporation) — operating two primary financial platforms: Square (merchant payment processing, point-of-sale hardware, and business banking for small-to-mid-size merchants) and Cash App (peer-to-peer payments, digital banking, stock investing, and Bitcoin transactions for individuals) alongside Afterpay (buy now pay later), Tidal (music streaming), and TBD (decentralized finance), through approximately 12,000 employees. CEO Jack Dorsey (co-founder with Jim McKelvey in 2009 as Square, rebranded to Block in December 2021) leads the company's strategy of building an interconnected ecosystem of financial services that connect individual consumers (Cash App) with merchants (Square) and the broader financial ecosystem. In fiscal year 2024, Block reported gross profit of approximately $8.9 billion, with Cash App generating approximately $5.0 billion in gross profit (+14% year-over-year) driven by Cash App Card, direct deposit adoption, and Cash App Pay, while Square generated approximately $3.7 billion in gross profit (+9%) driven by software and banking products alongside payment processing. Block acquired Afterpay for $29 billion in January 2022 — integrating the Australian buy-now-pay-later platform into both Square (merchant installment offer at checkout) and Cash App (consumer Afterpay integration).

Full profile

AI Visibility Head-to-Head

78
Overall Score
90
#63
Category Rank
#5
68
AI Consensus
90
stable
Trend
stable
73
ChatGPT
93
73
Perplexity
92
84
Gemini
89
82
Claude
90
75
Grok
90

Key Details

Category
Insurance Brokerage
General
Tier
Leader
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only Aon plc
Insurance Brokerage

Integrations

Only Aon plc
Aon plc is classified as company. Block is classified as company.

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