Aon plc vs Apollo Global Management

Side-by-side comparison of AI visibility scores, market position, and capabilities

AI visibility is closely matched (78 vs 80)
Aon plc logo

Aon plc

LeaderConsumer Finance

Insurance Brokerage

Aon plc (AON) reported ~$15.7B revenue in FY2024. Global professional services firm providing risk, reinsurance, health, and human capital advisory. HQ: Dublin / London.

AI VisibilityBeta
Overall Score
B78
Category Rank
#63 of 682
AI Consensus
68%
Trend
stable
Per Platform
ChatGPT
73
Perplexity
73
Gemini
84

About

Aon plc is one of the world's largest professional services firms focused on risk, reinsurance, retirement, and health solutions. Founded in 1982 and headquartered in Dublin, Aon operates across more than 120 countries, employing approximately 60,000 professionals who advise clients on managing complex risks and optimizing their human capital strategies. The company's core offering is insurance brokerage and risk advisory — Aon acts as an intermediary between corporations and insurers, placing coverage and advising on risk management programs.

Full profile
Apollo Global Management logo

Apollo Global Management

LeaderConsumer Finance

Enterprise

Alternative asset manager with $733B AUM; Athene insurance integration (~$350B liabilities) defines insurance-to-alternatives model; 70% credit AUM makes Apollo world's largest private credit manager.

AI VisibilityBeta
Overall Score
A80
Category Rank
#24 of 682
AI Consensus
77%
Trend
stable
Per Platform
ChatGPT
79
Perplexity
75
Gemini
84

About

Apollo Global Management is one of the world's largest alternative asset managers, founded in 1990 by Leon Black, Marc Rowan, and Josh Harris in New York City, where it remains headquartered and trades on NYSE (APO). The company managed approximately $733 billion in assets under management as of late 2024 under CEO Marc Rowan, who assumed leadership in 2021 following Leon Black's departure amid controversy over his personal relationship with Jeffrey Epstein. Apollo generated approximately $14.8 billion in total revenues for FY2024, spanning private equity, credit (the dominant segment), and real assets, with the company's defining strategic differentiator being its fully integrated insurance platform through Athene Holding—the fixed annuity and retirement services company Apollo merged into a fully owned subsidiary in 2022 after originally creating Athene in 2009 as a vehicle to deploy insurance liabilities into Apollo-managed alternative credit strategies.

Full profile

AI Visibility Head-to-Head

78
Overall Score
80
#63
Category Rank
#24
68
AI Consensus
77
stable
Trend
stable
73
ChatGPT
79
73
Perplexity
75
84
Gemini
84
82
Claude
75
75
Grok
78

Key Details

Category
Insurance Brokerage
Enterprise
Tier
Leader
Leader
Entity Type
company
company

Capabilities & Ecosystem

Capabilities

Only Aon plc
Insurance Brokerage

Integrations

Only Aon plc
Aon plc is classified as company. Apollo Global Management is classified as company.

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