Aflac vs Principal Financial Group
Side-by-side comparison of AI visibility scores, market position, and capabilities
Columbus GA supplemental insurance (NYSE: AFL) at $19.13B 2024 revenue, $5.44B net income; largest US supplemental insurer and Japan's largest insurer (1-in-4 households), 16% dividend increase Q1 2025 competing with Unum and MetLife.
About
Aflac Incorporated is a Columbus, Georgia-based supplemental health and life insurance company — publicly traded on the New York Stock Exchange (NYSE: AFL) as an S&P 500 Financials component — providing voluntary, payroll-deducted supplemental insurance policies that pay cash benefits directly to policyholders when they experience a covered illness, injury, or medical event, operating in the United States and Japan through approximately 11,500 employees and 70,000+ US agents and brokers. Aflac is the largest supplemental insurance provider in the United States and the largest insurance company in Japan (where approximately 1 in 4 Japanese households holds an Aflac policy). In fiscal year 2024, Aflac reported full-year revenue of $19.13 billion and net income of $5.44 billion, with Q4 2024 revenues of $5.4 billion and net earnings of $1.9 billion ($3.42 diluted EPS) — and the company announced a 16% dividend increase for Q1 2025, reflecting the business's strong capital generation. CEO Dan Amos has led Aflac since 1990, building one of the most recognized insurance brands globally through the Aflac Duck mascot (introduced 2000) that made Aflac's name synonymous with voluntary supplemental insurance in the United States. Aflac Japan generates the majority of Aflac's earnings through cancer insurance, medical insurance, and income support policies sold through bank channel partnerships (Japan Post Bank, major regional banks) and traditional agents.
Des Moines retirement and asset management (NASDAQ: PFG) at $16.13B 2024 revenue (+18%), $753B AUM; new CEO Deanna Strable (Jan 2025), Ascensus ESOP acquisition (2024), $1.7T AUA competing with Empower for mid-market 401(k).
About
Principal Financial Group, Inc. is a Des Moines, Iowa-based financial services company — publicly traded on NASDAQ (NASDAQ: PFG) as an S&P 500 Financials component — providing retirement savings, asset management, and group insurance and benefits to 61 million customers worldwide through approximately 20,000 employees with $753 billion in assets under management (AUM) as of Q2 2025, $1.7 trillion in assets under administration, and $16.13 billion in 2024 annual revenue (up 18% year-over-year) with net income of $1.57 billion. Founded in 1879 as The Bankers Life Association by Edward Temple and Simon Casady to provide affordable life insurance to Iowans, Principal demutualized and completed its IPO in 2001. Deanna Strable became President and CEO in January 2025 (succeeding Dan Houston), with Joel Pitz named CFO. Principal operates through three segments: Retirement and Income Solutions (RIS — 401(k), 403(b), defined benefit plans, nonqualified executive benefits, pension risk transfer, and individual retirement products), Principal Asset Management (equity, fixed income, real estate, and alternative investments for institutional clients), and Benefits and Protection (group dental, vision, life, and disability insurance). Key acquisitions include AFP Cuprum (Chilean pension, $1.5B, 2012), Wells Fargo's institutional retirement and trust business ($1.2B, 2019, adding 401(k)/pension/ESOP plans), and the 2024 agreement to acquire Ascensus's ESOP business (800 plans, 165,000+ participants). Principal's market capitalization stands at approximately $18.3 billion.
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