Affise vs Moloco
Side-by-side comparison of AI visibility scores, market position, and capabilities
Affise is a performance marketing platform for managing affiliate, partner, and influencer programs with tracking infrastructure, analytics, and automation for networks and brands.
About
Affise is a performance marketing platform founded in 2017, originally headquartered in Minsk and later Vilnius, Lithuania, that provides affiliate networks, performance marketing agencies, and direct advertisers with the tracking, partner management, analytics, and automation infrastructure to run performance-based marketing programs at scale. Affise was designed with a product-led approach that emphasizes a clean, fast interface, API-first architecture, and transparent pricing relative to legacy performance marketing platforms that built pricing models around percentage-of-spend structures that become expensive as program scale increases. The platform serves customers in over 100 countries across performance marketing verticals including e-commerce, mobile app acquisition, gaming, fintech, and lead generation.
Moloco is a premier ML-driven advertising platform reaching 2B+ daily active users across 3M apps; processes 600B+ daily ad requests and expanded into Performance CTV and Google AdMob SDK bidding in 2025.
About
Moloco is a machine learning advertising company that provides AI-powered user acquisition, commerce media monetization, and streaming TV advertising solutions. Founded in 2013 and headquartered in Redwood City, California, Moloco builds deep neural network models trained on first-party data to deliver highly targeted advertising performance — competing with Google and Meta for mobile advertising dollars through the independent app ecosystem. Its platform reaches more than 2 billion daily active users across 3 million apps and processes over 600 billion ad requests daily.
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